According to The Wall Street Journal, Groove Armada signed a comprehensive one-year deal with spirit company Bacardi.
The two DJs will be the main act at Bacardi-sponsored concerts in six venues from Miami to Athens. Andy Cato and Tom Findlay also will produce records that Bacardi can use as background music for its global television-ad campaigns.
Euro RSCG KLP, who brokered the deal.
As well as making and performing music at Bacardi’s “B-Live” concerts, Groove Armada will take part in a yearlong fly-on-the-wall television documentary and produce six radio shows — all about the life and travels of Messrs. Cato and Findlay.
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.