B Movie Archtype Used To Promote Flavored Top Shelf Vodka

According to Brandfreak, Quentin Tarantino is back with this short film Lemon Drop, a 10-minute webvertainment venture by TBWA\Chiat\Day on behalf of Absolut’s lemony brand.

But Brandweek jests, this branded short was actually directed by Traktor. Whoever made it and however derivative it is, will this effort sell more Absolut Lemon vodka? That’s what the CMO wants to know.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.