According to Brandfreak, Quentin Tarantino is back with this short film Lemon Drop, a 10-minute webvertainment venture by TBWA\Chiat\Day on behalf of Absolut’s lemony brand.
But Brandweek jests, this branded short was actually directed by Traktor. Whoever made it and however derivative it is, will this effort sell more Absolut Lemon vodka? That’s what the CMO wants to know.
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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