Bogusky, Boulder & Bikes


Alex Bogusky was in Austin on Friday to talk about B-cycle, a new bike-sharing venture from Crispin Porter & Bogusky, Humana and Trek.
All three companies share one common goal: positive cultural change. It’s estimated that the U.S. could save 462 million gallons of gasoline a year by increasing cycling from 1% to just 1.5% of all trips. B-cycle can change the way we get around. And that can change our communities, our heath, our environment, and our future.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://www.brainsonfire.com/blog Spike

    I like it.
    But isn’t VW one of CP+B’s clients?!?!?

  • http://adpulp.com David Burn

    So is BK and he wrote a diet book. Work is work. And Alex clearly has interests outside of work.