Let’s face it. Many companies and organizations sell the same products or services to the point they are considered commodities. The best way they can differentiate themselves is through creating a powerful brand or image. This causes potential customers to think of the company or organization with the strongest image first when a particular product […]
Between all the different responsibilities, running a business can be difficult. Between marketing, products, customer service, and a ton of other responsibilities, there really is no room for error. One of those things that you have to constantly be concerned about as a business owner is customer retention, as it’s one of the most important […]
If you are like most entrepreneurs you may have started your business with nothing but your self, a computer, and a business model. You have met success and are looking to grow and expand your reach. However, with business growth comes the need for necessities such as an office space, employees or perhaps a company […]
Professional golfer, Rory McIlroy recently joined Nike with a blockbuster $200 Million contract (bolting from Titliest and Oakley). The first TV spot is out featuring a head-to-head duel with Tiger Woods.
This article is written by Henry Walker of NDL Group, a leading promotional marketing and competition management business. Capturing the attention of consumers using promotional campaigns is nothing new; it has been a robust tactic from some of the world’s greatest brands for decades. Consumers are only too happy to enjoy loyalty schemes or test their […]
Is Advertising a Good Investment During a Downed Economy? Whenever the economy goes south, consumers naturally tighten their budgets and reduce spending on most goods and services across the board. This would indicate in just about every facet that advertising budgets would drop, too. But in the last recession, many large corporations opted to increase […]