Identifying the Different Types of Quick Response Codes

More than 50 percent of consumers who own smartphones used them to scan at least one quick response code in 2012 alone, according to eConsultancy.com. Studies have confirmed that quick response codes have become one of the newest marketing tools available that can effectively connect prospective consumers to brands and manufacturers. Viewed by many as […]

10 Reasons to Try a Website Analysis Report Since Your Website Is Not Performing

A lot of websites are created and then left to operate without review. While many websites perform just fine, it is the websites that are constantly audited that eventually return a higher ROI to the owner. A thorough website analysis report can tell you a lot about your website, including errors that are costing you […]

Seven Mobile Apps Every Advertising Agency Should Pitch To Their Clients

Seven Mobile Apps Every Advertising Agency Should Pitch To Their Clients

With smartphones and the Internet, technology has taken off, and people now use it to run their daily lives. Of course, more importantly, people in business have harnessed smartphone apps to run day-to-day operations and get ahead against the competition. With this in mind, here are seven mobile apps every advertising agency should pitch to […]

5 Of The Best Printed Marketing Materials For Your Business

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As a business owner, it’s likely that you’re actively investing a significant amount of your marketing budget in the world of online marketing. In fact, it’s likely that your budget for online marketing is increasing year on year, likely leaving less money to invest in offline marketing. Over the last decade or so, online marketing […]

The Commercialization of Halloween

The National Retail Federation says that Halloween spending will be down from 2012, but it will still represent $6.9 billion in consumer money for the year. By now, retailers have already begun aggressively marketing the idea of Halloween and Thanksgiving. Right around the corner will be the hint of Christmas trees and garland. Spending peaked […]

9 Tips for Running a Successful Trade Show Booth

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Packing up your truck and driving to the trade show should involve as much planning and preparation as possible. After all, you’re going there to promote your product and stand out from the hundreds of other companies whose sole purpose is to outshine you. But the trade show isn’t just about attracting potential customers — […]

Shaving: the $59 Billion Per Year Business of Cutting Hair

As it turns out, men don’t like to get old. The idea of Clint Eastwood’s gritty face with a cigarette, riding off into the sunset to the great beyond is no longer as appealing as it once was. The old cowboy image has faded, replaced with a newfound quest for youthful vigor. Men are no […]

4 Essential Tips for Direct Marketing Heroes

Direct marketing has a unique effect on people. It causes a kind of fervor in someone viewing your product for the first time, one so strong that the person becomes enthralled and will actually give information or a credit card number to a random website on the Internet just to get something. It almost seems like a far-fetched concept […]

Chipotle Launches The Scarecrow, Spooks Conventional Fast Food

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This is a stunning ad on its own, but it’s also a companion film for Chipotle’s new Scarecrow Game, an edutainment offering that highlight’s the brand’s quest to source and serve wholesome, sustainable food. The Scarecrow is an arcade-style mobile game from Moonbot Studios that puts players in control of a scarecrow that is fighting to […]

Three Local Businesses With Outstanding Websites and SEO Strategies

How do local businesses stand out in a world of Amazons, Office Depots, and Barnes & Nobles? By making a quality product, having an outstanding website, and learning how to master geo-specific SEO. In a world where most people shop and purchase from their desks, even local businesses have to have a clear, compelling website […]