Nike: Back to their Roots

From Ad Age: Mired in a stagnant $17 billion athletic-footwear market, Nike is trying to juice up its business by launching an upscale urban fashion line. Blue Ribbon Sports, which was the original name of the company that later became Nike, has been resurrected as an urbran fashion wear line. The company has quietly introduced […]

RSS/XML CHANGES

Pardon our dust. Effective this weekend, AdPulp.com will be consolidating our XML/RSS feeds into one feed provided by FeedBurner. Please update your news readers, MyYahoo pages, Bloglines and other forms of reading our feed to the following URL: http://feeds.feedburner.com/Adpulp. We will maintain our other feeds for approximately 10 days or so during this transition. There […]

Gas Prices and Keeping it Green

Hawaii is on the verge of implementing a cap on gasoline prices effective September 1st, meanwhile big oil is asking for a delay. The economics of the situation are rather interest, opponents of the price cap are arguing that a mandated cap will actually result in shortages as filling stations will opt to stop selling […]

More Troubles for IPG

With the accounting issues that have plagued Interpublic Group and the loss of media-buying duties for General Motors still fresh in the rearview mirror, word out of the West Coast is that Bank of America, is spreading the RFP around. Notably to Omnicom and WPP. The is could be a disasterous loss for the troubled […]

Yahoo Publically Releases Employee Personal Blogging Guidelines

Yahoo recently released their guidelines for personal blogging by their employees. Surprisingly, they are very clear, concise, forward thinking, and helpful. The document is broken into two sections, Legal Parameters and Best Practice Guidelines, and is mostly common sense. The basic premise is to be intelligent about your posts, be mindful of your legal obligations […]

Technology Tuesday

We are looking to do an informal poll for our first Technology Tuesday column, mainly to gauge the level of usage of a couple key web-technologies. 1. Is your firm utilizing Blogs, either internal or external? And if you are an agency, are your clients utilizing Blogs? 2. Is your firm or your clients using […]

OnStar’s Radio Spots

First, I don’t listen to much radio these days – a fortunate side effect of a 7 minute commute – but it seems that nearly every single day I manage to be in the car at the right time to hear an OnStar spot. These are the spots using the original audio (or perhaps recreated?) […]

Marketers Take a Shine to Blogs

From CNN: Four journalists who brought news of the assassination of President John F. Kennedy into U.S. living rooms in 1963 have found a new level of fame by using the Internet to market their book about the experience. They are among a growing group of people exploring the potential of blogs, or Web logs, […]

Tracking, Tracking, Tracking

Wired brings more info to the table about Project Apollo Marketers are testing new techniques to measure whether advertisers’ messages are getting across, and they are prepared to spend vast sums and deploy astonishingly complex technologies to do so. To measure the impact of ad campaigns, VNU, the parent company of television-audience measurement firm Nielsen […]

The Buzz Awards

AdPulp.com reader Adam G. pointed out a new awards show brought to you by Adweek Magazines (and Promax/BDA), The Buzz Awards. “When a branded entertainment effort marries medium and message to create that kind of resonance in the marketplace, it deserves special recognition. That Share