OnStar’s Radio Spots

First, I don’t listen to much radio these days – a fortunate side effect of a 7 minute commute – but it seems that nearly every single day I manage to be in the car at the right time to hear an OnStar spot. These are the spots using the original audio (or perhaps recreated?) […]

Marketers Take a Shine to Blogs

From CNN: Four journalists who brought news of the assassination of President John F. Kennedy into U.S. living rooms in 1963 have found a new level of fame by using the Internet to market their book about the experience. They are among a growing group of people exploring the potential of blogs, or Web logs, […]

Tracking, Tracking, Tracking

Wired brings more info to the table about Project Apollo Marketers are testing new techniques to measure whether advertisers’ messages are getting across, and they are prepared to spend vast sums and deploy astonishingly complex technologies to do so. To measure the impact of ad campaigns, VNU, the parent company of television-audience measurement firm Nielsen […]

The Buzz Awards

AdPulp.com reader Adam G. pointed out a new awards show brought to you by Adweek Magazines (and Promax/BDA), The Buzz Awards. “When a branded entertainment effort marries medium and message to create that kind of resonance in the marketplace, it deserves special recognition. That

TV AD-SKIPPING LOSSES TO HIT $27 BILLION OVER FIVE YEARS

“Ad skipping and on demand viewing could cost the TV industry $27 billion in lost ad revenue over the next five years, according to new research released today by Accenture.” Looks like bad news on the horizon for the networks. I purchased a DVR unit less than 6 months ago and found it surprising just […]

Podcasting Goes Mainstream

Blogger co-founder (and Nebraska native) Ev Williams (Blog) is now going after the podcasting market with Odeo, a new venture with Noah Glass (co-founder of ListenLab). The New York Times kicks off with For a Start-Up, Visions of Profit in Podcasting (free registration required). While still too much in its infancy to be considered an […]

West Coasters – AdPulp wants a contributor or two

AdPulp.com is looking for a regular contributor or two from the west coast. Preferably, we’d like to see someone currently in an agency environment or brand shop, but it certainly isn’t a requirement. All we insist upon is an ability to form coherent sentence or two, a love for the ad/marketing game, the ability to […]

Black is the New White

Nike’s new black ball has golf world abuzz A stunt at the FBR Open in which 4 tour pros used a black golf ball on a par 3 to promote a new Nike golf ball (Nike One Black), which is normally white, has now drawn unprecedented demand for production of the black ball. Now, Nike […]

Audience Participation Time

This is a bit off-topic, but I’m looking for a contact within Apple Computer, specifically in the area of customer/consumer relations. If any of our readers could help me out, I’d be most appreciative. Drop an email to shartley [at] gmail dot com Additionally, I have around 50 Gmail invitations available. If anyone is still […]

Apple/Pepsi Team Up Again For Free Music

It appears Apple and Pepsi are teaming up once again for a free music promotion. Last year’s promotion was fraught with bottle distribution problems and resulted in only 5 million of the 100 million tunes being redeemed. The new promotion doubles the tunes to 200 million and will be featured on bottles of Pepsi, Diet […]