How To Kiss Client Ass

In Say Anything, John Cusack says he doesn’t want to sell, buy, or process anything as a career. What Cusack means is that he doesn’t want to kiss ass. We kiss ass in advertising. Of course, pretty much anybody who works for a living does. But it’s the kind of ass we kiss that makes […]

Gillette Fusion In It To Win It

The Onion landed an exclusive with Gillette CEO James M. Kilts, who had this to say about his new Gillette Fusion razor: Would someone tell me how this happened? We were the fucking vanguard of shaving in this country. The Gillette Mach3 was the razor to own. Then the other guy came out with a […]

Goodbye, Literary Industrial Complex

MarketingVOX, via the Boston Globe: Boston-based Gather.com, set to receive $6 million funding this week, intends to become an eBay of sorts for bloggers, other writers and their readers—with a business model that recruits writers by offering them a share of online advertising revenue, writes the Boston Globe. The most popular writers would eventually earn […]

Somebody’s Going To Make Some Money In ’06

Marketing Vox provides a handy summary of eMarketer’s predictions for 2006. Check this space on 1/01/07 for results. (1) Online advertising will constitute 5.4 percent of all U.S. advertising spending in 2006, surpassing the 5 percent mark for the first time, and reach 7.5 percent by 2009. (2) Retail e-commerce will grow even more, from […]

Your Job Doesn’t Suck As Hard As It Could

MediaBuyerPlanner’s profile of “ad agency” Spot Runner reads like a horror movie script in which the horrifying monster is a dead-broke, cheap-ass client. A new, internet-based ad agency, Spot Runner, is positioning itself as a company that offers commercial production, media planning, and ad time for as little as $500. Unlike conventional ad agencies that […]

If You Haven’t Got The Call Yet, You’re Probably Not On The List

MarketingVOX spreads the word that Publicis has been recruiting high-level agency types for a new digital business venture. Publicis Groupe Media has been recruiting high-level agency media execs and will soon announce a major new digital business venture having to do with that recruitment drive, chief innovation officer Rishad Tobaccowala said Tuesday, but would not […]

Mass Marketing Online

AdAge reports that SBC/AT&T’s first marketing campaign includes one of the most comprehensive online ad blitzes ever. Amazingly, their goal is reach nearly half of all unique users. The media buy is structured so that about half of all Web visitors this month starting Jan. 9 will see ads for the newly merged AT&T. The […]

9rules Laying Groundwork For Blog Ad Network

ClickZ: Independent blog network 9rules has reorganized its member sites into vertical communities, paving the way for its upcoming blog ad network. The new organizational structure, dubbed 9rules Communities, sorts the more than 120 sites in its 7-month-old network into 30 categories, with more sites and categories being added daily, according to Paul Scrivens, president […]

Liberty, Equality, Fraternity: French Prefer Open Source

As reported by ZDNet UK, the French still dig independence. The French public sector has once again shown its love of open source with the news the gendarmerie — the French military police — is to switch to Firefox and Mozilla’s email client Thunderbird. In an interview with the French magazine Linux Practique, the gendarmerie’s […]

The Ninth Life Of The 30-Second Spot?

It ain’t over till it’s over. CNNMoney.com reports that ABC is selling 30-second spots for as much as $2.6 million, a new record. Advertisers still appear to be willing to pay top dollar during the Super Bowl since a gigantic audience is virtually guaranteed, regardless of which teams are playing. More than 86 million people […]