Gore Promotes Movie on MySpace

Gotta love Al Gore for using the fruits of his own invention to promote his own movie. His invention of course is what we have come to call The Internet and his documentary is “An Inconvenient Truth.” I believe it has something to do with Ewoks. From OnlineMediaDaily: MySpace’s campaign for “An Inconvenient Truth” includes […]

The Live 30-Second Spot

If people won’t watch ads on TV, perhaps opera enthusiasts and theatregoers can be forced to watch them on stage. They are, after all, “captive audiences.” Check out this twist on a dying media, as reported today by the New York Times. No, to answer your question, there is nothing sacred. The advertisement, which is […]

Do It Yourself Eye Surgery

Here’s an account I’d like to work on. DIY eye surgery (for the less fortunate): Affordable In-Home LASIK Surgery You Can Do Yourself! In the past, LASIK surgery was an expensive procedure that could only be performed by skilled professionals in a doctor’s office or eye clinic. Often costing upwards of $1000 per eye, LASIK […]

How Big Will The Online Ad Biz Get?

MarketingVOX reports on some exciting speculation from this week’s Ad:Tech San Francisco. In his keynote address, Sequoia Capital Partner Mark Kvamme predicted that internet advertising would be a $35 billion market in 2008, nearly double the $18 billion predicted by the Internet Advertising Bureau, writes ClickZ’s Rebecca Lieb. At the heart of his prediction is […]

Bloggers Are Active Offline, Too

Blogads surveyed more than 55,000 blog readers and found that there are four distinct blogospheres: mom blogs, music blogs, gossip blogs, and political blogs. (I gotta think there are many more than that.) Anyway, look at the numbers that confirm what we already know; namely, that bloggers are active–not only with their time, but with […]

Can Online Ads Be Measured Like TV?

Research firms Marketing Evolution and InsightExpress are teaming up to create a new system designed to make the effectiveness of online advertising more comparable with traditional media, especially television. Is this a good thing for online creative? Will a metric that manages to compare apples to organges help convince those marketers who remain skeptical about […]

Magazines Poised For Unprecedented Growth, For Sure

Though much of the Freudian cannon has been debunked, some of his vocabulary still rings true, and if nothing else, provides handy explanations for otherwise inexplicable comments such as this one from Nina Link, president of the Magazine Publishers of America. Nina Link responded to Merrill Lynch’s report that the Internet will take in more […]

Internet Not A Fad

The Internet has become an increasingly important source of information for people at major moments and milestones in their lives, according to a study released today by the Pew Internet and American Life project. Here’s a snippet. We found that over the three-year period, internet use grew by: • 54% in the number of adults […]