I’ll Be Home By 11! Gosh!

Sprint will sell phones that can rat out your kids’ whereabouts. It’s the first service of its kind in the US. CNNMoney reports: The service lets parents look at maps on their cellphones or computers to locate their children who also carry mobile phones. Parents can also program the service to automatically send them text […]

Farley Returns To Drive Traffic To Lame Website

An ad campaign for Prometa, a medical treatment program for addicts, features deceased comedian Chris Farley as a silent spokesperson. A few days ago, Farley’s face appeared on a billboard on the Sunset Strip with the caption “It wasn’t his fault.” Here’s the banner ad version: My only disconnect is the Prometa website. It is […]

You Could Be The Next “Creative Idol”

The New York Times today reports that Steven Spielberg will join forces with Mark Burnett to find the “American Idol” of unknown movie directors. According to Burnett, the FOX reality TV show, “In the Lot,” will “take advantage of the enormous number of self-made video and film shorts all over the Internet.” Here’s an idea. […]

Wildcats Soccer Scores Own Network

North America’s top women’s soccer team, the New Jersey Wildcats, is launching its own global broadcast network starting in May. From Online Spin: This summer every Wildcats game will be available on demand by anyone in the world who has a broadband connection by simply going to www.NJWildcats.com or Google Video. Within hours of the […]

Who Would Win: NYT or GOOG?

In this week’s New York Magazine, James J. Cramer proposes that the New York Times disband as we know it and go online to challenge Google. There’s one way out of this mess for the Times. It is a bold, gutsy, and, some would say, foolish way, at least initially: The Times—here’s the irony—should go […]

Bean Counters Unite: Marketing Must Be Held Accountable

The Boardroom Project is a group of advertisers, agencies and marketing scientists—including the likes of PepsiCo and research giant VNU—dedicated to (finally) discovering a formula for how and why marketing works. If successful, the initiative will establish easier ways to determine the success of marketing decisions. With the life expectancy of CMOs at an all-time […]

Dream On

In 2005, Coca Cola, Speedo and others spent a paltry one million on research into embedding ads in our dreams. eMarketer predicts that companies will be spending more than three billion on in-sleep advertising by 2020. Here’s how it works (but not really): All in-sleep subjects have a procedure to implant a nanobot (a tiny […]

Faith In Business, Government At All Time Low

The World Economic Forum released what it calls a “global public opinion poll” that asks the question, who do you trust? The results suggest that planet Earth has indeed lost that lovin’ feelin. The same set of questions has been put to representative samples of citizens around the world since January 2001. The major findings […]

Monetize Me!

People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]

Go Ahead, Try This At Home: How Celebrity Pundits Help Us Connect

Recently, former Cincinnati mayor Jerry Springer debated FOX Newsman Sean Hannity at the Grand Victoria Casino in Rising Sun, Indiana. About 1,300 people showed up. Some observations: You never can tell: I saw two, heavily tattooed Columbine-looking kids, 20 years old tops, carrying beat-to-shit skateboards wearing stickers for Hannity’s local AM station, WKRC. I also […]