Porn Industry Stagnates at $13 Billion

Okay, I’m Paul Revere and the message I’m delivering on my daring midnight ride is a resounding call-to-arms: America, the porn industry needs your help! According to the New York Times, for every dollar Americans spent buying tickets to Hollywood movies last year, they spent about 90 cents viewing sex movies in various formats. Sound […]

Boring Corporate Sites Attract More Eyeballs Than “Wife Swap”

Big, boring corporate websites, such as Unilever and P&G, attract a bigger audience than prime time TV shows, according to Ad Age: Such package-goods marketers as Procter & Gamble Co. and Unilever don’t sell many products directly online. Their low-cost, low-involvement brands tend not to generate much search. Yet the websites of P&G and Unilever […]

North Korea Ain’t Trying To Hear That

This is a picture from space of a country that does not allow its citizens to go online. A glimpse into a black hole, courtesy of The New York Times: [T]he stark realities of life in North Korea were perhaps most evident in a simple satellite image over the shoulder of Defense Secretary Donald Rumsfeld […]

Why It’s Not Rocky VI

The new Rocky movie is called “Rocky Balboa,” not Rocky VI, for a reason. Of course, the Rocky character has been resurrected so many times now that the story is absurd, but the marketing behind it is interesting, if only as another example (as if one were needed) of how everything we consume is elaborately […]

Who’s Really Watching?

There’s been some talk recently about what engagement means, if it can stand on its own as a metric, etc. The Advertising Research Foundation defines engagement as “turning on a prospect to a brand idea enhanced by the surrounding context.” Ruebel says that’s hogwash. However, the real story here might be that most metrics rely […]

BusinessWeek Doesn’t Care How You Consume It

MarketingVox reports that BusinessWeek has gone through a quiet revolution from print to media-neutral information source. Some 46 percent of the content on the website, in terms of word count, is exclusive to the site so far this year, compared with 33 percent in 2004. In August, reached more than 7.1 million unique users […]

Smells Like Egg Sandwich: Starbucks Stinks

French novelist Marcel Proust wrote a famous series of autobiographical novels called In Search of Lost Time (or Rememberance of Things Past) in which the sense of smell, among others, triggers vivid, emotional memories and unconscious associations. What Proust understood as a writer, Long Horn Steak House and bagel shops understand as marketers: aroma is […]

Old Folks and Chicks Dig Video Games

This latest comScore Media Metrix report on video game demographics (courtesy MediaPost) surprised me: On average, gamers are 41 years of age with an average annual income of $55,000. Further, females account for 52 percent of the gaming audience. The average gamer has been online for nine years and 84 percent have broadband access at […]