From the blue collar, no nonsense streets of Cincinnati’s West Side.
Not because it tastes good, according to a study sponsored by the award-winning ABC News team. In a blind taste test, conducted by Eben Klemm (the director of something called “cocktail development” for B.R. Guest, a chain of upscale restaurants), 5 of 6 testers reported that they “hated” vodka # 1. When they found out […]
Kids and babies. CNET via MarketingVox: Around 90% of American kids under 2 and 40% of babies under 3 months are regular TV watchers, according to a recent pediatric study [conducted by the University of Washington]. Idiocracy, here we come.
French holding company Publicis will handle all marketing for P&G’s Oral-B line of dental care products–everything from advertising to package design and public relations. All said, it’s a $65 million win over incumbent Omnicom. P&G calls this consolidation a “new way to work with agencies.” According toBrandweek: “Implementing an agency model that moves us from […]
Anyone who owns P&G stock knows that the company would never split profits with anyone, least of all Satan. But for those who still entertain doubts, be advised: P&G just won $19.25 million in a decade-long civil suit against four former Amway distributors accused of spreading rumors that the company was affiliated with the Church […]
Facing increased competition from MySpace and YouTube for the hearts and minds of young people, MTV will launch an ambitious and risky Web strategy, according to Reuters. MTV’s web presence is already 150 sites strong, but the new plan is to build literally thousands more. [MTV] aims to build Web sites related to every personality […]
By 2010, Microsoft will shift most of its $1 billion in U.S. ad spend to digital formats, according to senior VP Mich Mathews. Traditional media will play a role, but the goal will be to involve consumers in the brand. From MediaDailyNews: That [involvement] mantra has become so critical that it’s taken into consideration when […]
In the New York Times today, a great example of how faith in your art can pay off, if you’re smart, resourceful, and have something people want. Most first-time novelists only sell a few thousand copies, but Scott Sigler, a San Francisco-based sci-fi writer, has built a sizeable audience for his “steel-tipped boot on your […]
Forrester Research produces research not news flashes, so their latest study won’t come as a big surprise. Nevertheless, it’s interesting to hear the details of what most of us already know. Courtesy MediaPost: The study illustrates a major rift between marketers and agencies with some harsh survey results: On aggregate, agencies scored a dismal Net […]