Jim Stengel, P&G’s Chief Marketing Officer since 2001, is stepping down, to be replaced by Marc Pritchard, former head of P&G’s cosmetics business. Stengel’s worked for P&G for 25 years. Ad Age reports that his last day will be Oct. 31. Why’s he leaving? Was he pushed out? He’s only 53 and, according to AdWeek, [...]
What Is The Most Influential Media?
June 30, 2008 By Leave a Comment
In the UK, France, and Germany, the Internet is significantly more influential than any other media, according to a study (PDF) by Fleishman-Hillard and Harris Interactive. In fact, online experiences, at least in these European countries, are nearly twice as influential as TV and eight times more influential than traditional print media. Matt Dickman, a [...]
Doritos Punks NASA
June 13, 2008 By 1 Comment
Once again, marketers have taken the lead in the quest to discover extra-terrestrial life. As NASA’s Phoenix Lander pitifully fumbles and pants, trying to scoop dirt into an oven on Mars, Doritos broadcasts a 30-second spot into space. A few months back, the brand challenged the British public to create a spot that summed up [...]
Hot Or Not Sold
February 11, 2008 By Leave a Comment
According to TechCrunch, the novelty site turned dating community HotorNot has been acquired by Avid Life Media for a sum rumored to be in the neighborhood of $20 million. Not bad for the owners, James Hong and Jim Young, who started the thing seven years ago on a whim, sans ambition or vision. TechCrunch reports [...]
Mind The Gap
January 28, 2008 By Leave a Comment
Ever wonder what three hundred of “the most influential and successful websites” would look like if they were graphed to the greater Tokyo-area train map? No? Well, take a look anyway. The good people of Information Architects Japan have done a great job presenting a ton of information in a visually intriguing way. Each subway [...]
Ghost Dog Does The Dew
November 13, 2007 By 2 Comments
Forest Whitaker (who we loved in Ghost Dog) is one of the brains behind Dewmocracy, a story-based advergame from Mountain Dew. According to the site, players “are invited to join the movement to create the next Mountain Dew. Your journey will give you the power to select the flavor, color, name, logo, label, and tagline [...]
R.I.P. Norman Mailer, 1923 – 2007
November 11, 2007 By 1 Comment
A few days ago on this blog, Frank Lloyd Wright was honored for his high principles and artistic tenacity. For similiar reasons we honor the passing of Norman Mailer, the last Great American Writer, who died November 10 of kidney failure. From the New Yorker: He was a slugger. He swung at everything, and when [...]
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