Want a Better Business? Start with the Man or Woman in the Mirror?

As business owners you’re always looking for that next “thing” that will take your business to the top. Whether it’s a new product or service idea, a streamlined process of business operations, or new marketing strategy to improve your brand’s online presence, they key to a successful business is being the innovator. While all of […]

Ten Essential Business Tools In 2015

business-tools

2015 brings new challenges for business and new demands for more sophisticated accounting for small business. Information Technology has advanced, the healthcare reform law in the United States moves into penalty and tax credit stages, and a new generation of online financing and business lending has grown to take center stage. The trends in increased […]

4 Steps to a Successful Social Media Giveaway Contest

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Sharing our activities on social media for our “friends” isn’t a new phenomenon, however, it has recently been approached with a different angle. Brands have taken the power of social media and implemented giveaways solely via their online platforms. It can be a hassle trying to figure out the best approach when implementing a giveaway […]

The Truth Behind Restaurant Marketing

A successful restaurant needs to have a good marketing scheme, but there are plenty of myths out there regarding what works and what doesn’t. When starting out, it can be a challenge to know which tricks to try out and which to avoid, but read on if you really want to know the best ways […]

Keeping Your Website Fresh And Your Brand Strong

Having an online presence is paramount to any contemporary business’s success. Even the best web designs need to be constantly updated to keep fresh and exciting. Building a brand is also extremely important for the success of any company. Your brand is what gives your business its signature and voice. In today’s digital world these […]

Success and Keeping Up to Date with Business Technology

Even if you don’t consider yourself to be a particularly “technology-focused” company, it’s important to recognize that technology is an essential part of running any modern business. The chances are that you deal with technology far more frequently than you realize, in the form of your security system, computers and networks, and even your phone […]

3 Way Video Conference

Want the best possible access to your friends and colleagues? Consider video conferencing technology. CloudTweaks quotes Frost and Sullivan research about the expected market revenue for cloud based conferencing services and systems. By the time 2016 rolls in, the figure is estimated to hit $6.3 billion. That ties up with a whole lot of revenue. […]

The Major Benefits of Putting Effort Into Your Packaging

For many years, I have worked with an ecommerce company and through that time I have noticed that there are many subtleties to the presentation that creates the “wow” factor with customers. One such area that not many business owners take into account is the packaging. In this case, I am talking about the packaging for […]

Three Ways Social Media is Changing the Way Companies Market Themselves

There was a time when the only marketing companies needed to do was to make sure their phone number was listed correctly in the Yellow Pages. Today, there is a whole generation of consumers that never pick up a phone directory to find a service provider. The generation after that doesn’t even know what a […]

The Future of Online Advertising: Predictions and Questions Answered

As technology continues to evolve, so does online advertising. Companies like Google and Facebook are constantly changing the way that their advertising platforms work. This leaves both businesses and consumers with new challenges they need to face. Many questions go unanswered, such as: Which way is online advertising heading? Why are these ads so personal? […]