Order Large Buttered Popcorn and Save Yourself from Cinema Advertising

regal-cinemas-popcorn-extremely-salty

Chew on this…the act of chewing negates the efficacy of adverts, particularly in movie theater settings. According to a new study by a group of researchers from Cologne University, the reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new […]

One Brand, Multiple Markets: Century Link Turns In Rough Mix

Print Advertising From Century Link Leaves Much To Be Desired

My favorite NFL team plays home games at Century Link Field. The communications technology company also has a large presence in Omaha, my hometown. Therefore, I want to like Century Link, but a print ad like this subtracts several points from the “brand love” scorecard. Worse than the say-nothing-to-no-one use of stock photography here, are […]

Over Sharing On Tweetbook Is Not Appetizing

Gonzo food cart Portland

People like to take photos of their food while dining out and upload the images to Instagram, Facebook, Flickr or Twitpic. Depending on your point of view, this is either a pointless bad habit, or a legitimate means of word of mouth and influencer or peer marketing. It is easy to make fun of the […]

Search Advertising Is Digital’s Big Dog

THE DOGS

I don’t always look at bar graphs, but when I do… I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there […]

Work In Retail, No Really, Work In Retail

NRF_Retail

Recruitment advertising isn’t the sexiest beast in Adland. Nevertheless, there is a continuing need for it, as people don’t always see jobs or industries in the best light. For instance, what is the first thing you think of when you hear the word retail? Cash registers, bad lighting, Muzak and low hourly wages. Yet, retail […]

Burt’s Bees Hawking Its Wares on the Corner of Instagram and Vine

burtsbeesus on Instagram

Burt’s Bees and its agency Baldwin & are having fun with Instagram and Vine (as it should be). The company is using stop-motion animation to create uber-abbreviated versions of classic novels. In Little Women, for example, one Civil War-era lip balm woman says to another, “We really are quite little.” “And each of us women,” […]

Ad Blogs Are Anachronisms. Long Live Ad Blogs.

Geekation_godaddySuperbowlAd

It was nearly nine years ago that Shawn and I said what the hell, let’s give this ad blog thing a run for the money. We’ve learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing […]

Dr Pepper Ten Is The Manliest Way To Drink Diet Soda

▶ Jeremiah Johnson - Movie Trailer - YouTube-1

I grew up watching Grizzly Adams on TV. I was also influenced by Robert Redford’s film, Jeremiah Johnson and the music of John Denver. Unapologetically, I’m a child of the 70s. I explain this here, so you will understand why I think Dr Pepper TEN’s campaign from Deutsch LA is noteworthy. Post by AdPulp.   […]

Understanding Online Behavior Is The Screw That Tightens SMM Strategies

two loose screws

What business goals can social media help your company achieve? Brand exposure and increased engagement are workable goals. But what about customer service? Is this opportunity woven into your social marketing strategy? Mike Proulx, senior vice president and director of social media at Hill Holliday, says, “Far beyond a clever tweet, people want great products […]

Brand Babble Is Social Media Pollution

poop spigot

We need to develop a pH test for brand content in social streams. Short of this chemistry set solution, we can listen to Mike Proulx, senior vice president and director of social media at Hill Holliday. Here are some nuggets from his Ad Age spotlight on the preponderance of brand babble in social channels. Today […]