Are Copywriters Just Authors In Hiding?

chevy team 60s elmore leaonard

Elmore Leonard’s recent passing prompted Bruce McCall to write a reflective piece for The New Yorker. McCall worked on Chevy in Detroit at the same time Leonard was banging out Westerns on his typewriter and working as a copywriter. McCall notes how common it is for real writers to find “safe harbor” in the ad […]

The Whole Nation Gets Scroogled When Kids Don’t Learn The Basics

scroogled

Kids today are exposed to ads in the school setting. There’s a problem no one’s parents had. Microsoft sees opportunity here and has introduced Bing for Schools, which removes all ads from searches on the school’s network, adds strict filters to help prevent adult content, and enhances privacy protections. Video: Bing for Schools: A Teaching […]

McDonald’s Canada Is Soliciting Very Short Pitches for Very Short Films

grandPrize

The art of the pitch in Hollywood is something few writers ever master, but the writers who do are able to earn serious cash for their ideas. In other words, you can write a brilliant screenplay but if you can’t pitch it in 30 seconds or less, you’re going nowhere fast, like Friday afternoon traffic […]

Free Advice, When Perfectly Implemented, Adds Up To Serious Cash

Murthy_seattle

Give your expertise away for free on the World Wide Web, and if you are fully dedicated and incredibly talented the community will pay you back. This is commonly accepted wisdom on the Internets today. A formula, if you will. Of course this does not mean it’s a good idea to offer free advice, just […]

Oracle Sails Into Brand Sponsorship History

Oracle_teamUSA

Oracle is no longer Oracle the tech giant run by an egomaniac. Through the power of sports (and sponsorship)–America’s Cup Sailing, in this instance–Oracle is now much better known as ORACLE TEAM USA. And ORACLE TEAM USA, founded on Aug. 11, 2000 by Larry Ellison, is a much friendlier front for the company. Forget for […]

Ad Agency Takes Strong Pro-Detroit Stance. Go Tigers.

packard

There’s some shoddy reporting in The New York Times today about how Boulder, CO is the new Madison Avenue. Puh leeze. You want a job in advertising? Day Twah, baby. That’s the recruitment message now being beamed out by Lowe Campbell Ewald. Iain Lanivich, Creative Director at the shop, pitches Detroit hard in the above […]

Innovative Use of the Platform: Quantrill’s Raid Reenacted On Twitter

Quantrill's Raid on Lawrence

If we let them, social media channels can turn into a mushy wasteland of unwanted advice and inane updates. But rotting apples do not define the orchard. Let’s look at the fruit on the trees. On the night of August 20, 1863, proslavery guerrillas from Missouri set off to attack the antislavery stronghold of Lawrence, […]

A Smothering Jewish Mother Smothers Son With Taco Bell, Son Eats It Up

Loving Mother Smothers Son in Taco Bell_s Smothered Burrito Ad

Stereotyping is bad behavior in the real world, but in a comedy sketch stereotyping can turn to pure gold, as it does here in this new spot for Taco Bell. The writing, casting and acting are all top notch here. This is a great commercial. The thing I like most about it is how the […]

Shipping Titan Finds Its Brand Voice And Its Footing In Social Media

Worlds largest ship-1

What does a Danish shipping magnate want with transparency and social media storytelling? Nothing, according to its management team in Copenhagen. That is, until the team was turned around by Anna Granholm-Brun, corporate brand manager at Maersk Group. According to MIT Sloan Management Review, California-native Granholm-Brun has been with Maersk for four and a half […]