Info World: Taiwanese government officials said on Monday they plan to make Taiwan the world's largest testing ground for WiMax, and inked a pact with Intel to work together on the wireless broadband technology. WiMax, also known as 802.16, is intended to provide users with wireless, high speed Internet access at far greater distances than the current mainstream wireless technology, Wi-Fi. Taiwan hopes to become a …
Gemmell Pulls A Jarvis
Dean Gemmell is having trouble with his Brother printer. Brother isn't helping matters. Surprise, surprise. No matter what we tried, this printer spat out pages only when the spirit moved it. Despite our best efforts, made in a spirit of cooperation with the HL-1440, this cantankerous little bastard would not cede control. Yo Brother, ever heard Jeff Jarvis and his issues with Dell? Okay, that was rhetorical. …
Bacardi Is For Members Only
USA Today: The 1980s are back, and they've landed smack dab in the middle of a Bacardi Rum ad. As moviemakers rush to revisit the days of oversized hair and shoulder pads with remakes of 1980s TV hits, the spirits marketer spoofs the era in TV ads. Why wait until next year for Universal Pictures' Miami Vice revival when you can enjoy a parody of Crockett- and Tubbs-like characters in Bacardi's ads now. In the ads, …
Chase Cases Chicago
Lewis Lazare: Hello! We'll be hearing the aforementioned sweet and simple greeting a lot in various contexts over the next two weeks as financial services giant JPMorgan Chase & Co. launches a "Hello"-themed ad campaign to herald the formal rebranding of some 330 Bank One outlets in the Chicago area -- as well as many hundreds more throughout Illinois and northwest Indiana -- with the Chase name. New York-based …
Jobs’ Mad Skills Dazzle Horn Blower
Presentation Zen: Even legendary jazz artist and master performer, Wynton Marsalis, couldn't help but be impressed by Jobs' presentation skills. Just seconds before Marsalis raised his trumpet to play, he paused and said (without a direct mic)..."That was a great presentation." The audience laughed at what was clearly a spontaneous gesture. Marsalis and his band were the "encore" to Steve Jobs' special presentation …
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Blogging Directly
Bob Cargill, a Sudbury, Mass-based creative director, copywriter and communications strategist is stoked about the launch of two new blogs directly in his realm of expertisedirect marketing. It was inevitable that both DIRECT and DM News would eventually establish a presence in the blogosphere, but whats the chance of two of my favorite trade publications launching their own respective blogs just days apart? As a …
Publix Has A PR Problem
Hyku points to Publix I/S Associate Against Offshoring, a blog which is highly critical of outsourcing, particularly outsourcing of Information Systems work by Lakeland-based grocer, Publix. More and more of the business knowledge at Publix is being transfered to Infosys contractors. More and more of the development is done offshore. Our strength at Publix requires that we not relenquish this knowledge, however we do …
Honey, Be Sure To Pick Up Some More Paris Twilight
Ad Age: It turns out getting frisky with value-added lubricants is fast becoming as American as apple pie. Suddenly at the forefront of taking sex aids mainstream, conservative marketer Johnson & Johnson almost overnight has doubled sales of its once-sleepy K-Y brand for the second time in four years thanks to the blockbuster summer rollout of a new line of massage oils. And nowhere has that success been greater …
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When You Want To Buy Something
With Mighty Goods, Margaret Mason has taken a page from Manolo's Shoe Blog and another page from Josh Rubin's Coolhunting. The result is sure to satisfy online shoppers. Mighty Goods is a shopping blog that’s updated five days a week. We spend a great deal of time finding and posting things we love. These aren’t just any old things, these are exactly the right things. They will brighten your eyes, match your couch, …
When You Take Off Tell Someone About It
How cool is this? BootsnAll hosts scores of travel blogs written by intrepid travelers. …
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