Publicis Seeks To Refresh Stale Business

Rishad Tobaccowala’s star, already bright, is rising even higher. Publicis Groupe today announced the launch of Denuo, a major new strategic initiative designed to anticipate and exploit the rapidly changing digital, interactive and mobile communication environment. Denuo is not based on any pre-existing industry model. Denuo’s model rests on three pillars, and will function simultaneously […]

Please Let The Copy Breathe

One of the first things you learn in “How To Make Ads 101” is the need to let copy, or the visual, lead. One or the other, not both. Lewis Lazare notes in his column today, what happens when you have a strong copy campaign that’s executed in a design heavy manner. Ah, the urge […]

Put This In Your “Markets Are Conversations” Pipe

Tom Sherman recently wrote a great post on blog comments and the various problems they encourage, expose and amplify. One of the biggest potential problems with the weblog format is also a hallmark and defining aspect of the blog: comments. Most blogs allow comments. Most blogs encourage comments. But comments are limiting, (usually) non-hierarchical, and […]

Pay Up

From The Ricky Gervais Show, one of the most popular podcasts on Apple Computer’s iTunes Music Store, is moving to a paid-only format to be sold by audio book specialist Audible. Audible plans to announce on Tuesday that it will start selling episodes of Gervais’ show beginning with a new “season two” collection of […]

“The Rahulio” Gives “The Manolo” A Flat Tire

The Manolo has a copycat. And you know what they say, flattery is the sincerest form of imitation, or some such thing. The new third person blogger is known as “The Rahulio,” and is in the employ of, an online jewelry merchant. Here’s a sample of The Rahulio’s prose: The Rahulio knows that maybe […]

IT Managers Prepare For Doomsday Scenario

Computer security (to say nothing of Armegeddon) is not exactly a humorous topic, but Fortify Software manages to make it so in this new effort from Hanft Raboy. Of course, the pitch is meant to be serious, but the weighty nature of the topic is delivered with pithy copy like this: 6 Hours from Now […]

Calacanis Shares The Love

Jason Calacanis speaks fondly of his Engadget man, Peter Rojas. Peter Rojas is on the cover of New York Magazine this week–right where he belongs. Seeing him get such major recognition got me to thinking about my history with Peter. One of my favorite moments came a month or two after Peter Rojas had jumped […]

For The Ad Lover In Your Family

Wieden + Kennedy/London seems surprised to find their work for sale on eBay. The Impossible Making of the Impossible Dream TV Campaign This DVD is an official press release from Honda and provides an insight into the recent “Impossible Dream” Honda TV advertisement campaign’s production, so you can learn more about the brief, what happened […]