Not Your Grandfather’s Under Arm

Business Week is reporting on Old Spice’s attempt to sell the old brand to a new breed. Maybe this P&G brand ought to run ads on pizza boxes. In another story from Business Week, the venerable business mag describes the allure of the new cardboard medium: “…with pizza, ‘everybody is happy to see it.’ Indeed, […]

Lifestyle Publisher Going To School On Generation Y

Why would Philadelphia’s Metrocorp Share

Where Banding Is Also Branding

If there’s anyone left wondering what the gold band that John Kerry wears on his wrist is about, it’s about curing cancer. The bracelets, or bands, are available from the Lance Armstrong Foundation. Here’s a case where viral and buzz marketing, word-of-mouth advertising and traditional media all work together flawlessly. Share

Exhibit A: Involving The Audience

Clyde Hogg, of Norfolk, VA, a Sun Times reader and a former award-winning staffer at a number of name brand agencies advises AdPulp to, “Name names, and let those in charge be held accountable. Of course, it might preclude you ever from working in the “biz” in Chicago, but from my experience, other than the […]

If Rick Likes It, It’s Good.

Crain’s Chicago Business reports that Rick Bayless likes to eat at Logan Square’s Lula Cafe when he’s not nibbling from the grill at Frontera. With two booming Chicago restaurants, a TV show, books and a Frontera product line, Rick Bayless is a chef and a brand. You could even say he’s the Oprah of Mexican […]

Sun Times Advertising Columnist Considers My Joblessness (And This Blog)

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Turning Film Buffs Into Brand Evangelists

Netfilx is a great service. It’s also an important one, due to its disruptive impact on an entire category. People talk about TiVo changing the ad biz. A better bet is that the Netfilx’s mail-based model will take out the Blockbuster retail model altogether. No late fees Share

Lasn Admits Defeat. Turns To Shoe Biz For Answers.

from Inc.: But here’s the thing about the guerrilla information war that Kalle Lasn and his rotating crew of two dozen or so employees at Adbusters were fighting: “We were losing,” he admits. While the Adbusters Media Foundation has built enough of an audience to keep it out of the red — the magazine sells […]

Broadcast Media Buyers And Tavern Patrons Beware

TV-B-Gone is a new key chain fob that shuts off most televisions. After posting the product on the firm’s web site earlier this week the entire stock sold out in two days. They’re working on getting more TV-B-Gone’s made and delivered as soon as possible. You know one could truly wreak havoc with this device […]

Wiki Makes More Waves

from Business Week: Anyone in a company or department can post material on these wikis, and anyone else, subject to approval by the creator, can edit or add to them. They’ve become a cheaper, more flexible collaboration alternative to both overtaxed e-mail and complex groupware such as IBM’s Lotus Notes. Essentially, Ross Mayfield’s Socialtext wiki […]