Bog Cargill of Yellowfin Direct Marketing in Boston points out on his blog, A Fine Kettle of Fish, the number of brands jumping on the winner’s wagon. He rates Metamucil’s entry the best of the lot. CONGRATULATIONS BOSTON ON YOUR WORLD CHAMPIONSHIP. LET’S HOPE IT BECOMES A REGULAR THING!
Copywriter and author, Bob Bly, wrote a piece for DM News about how blogs are little more than vanity publishing with no real future for brands. Bloggers are, of course, hacking this man’s argument to bits. See: The Copywriter Who Didn’t Get It Steve Hall’s rant or Rick Bluner’s critique.
The owner of Best Buy Sux is tiring. The same cannot be said of the corporation under attack. “I am still debating what to do with the site… I may be interested in just having someone else maintain it for me.
“The single biggest explanation for fragile brands is the swelling strength of the consumer. We’ve seen a pronounced jump in the amount of information available about goods and services. It’s not just bellwethers like Consumers Union and J.D. Power, established authorities that unquestionably shape people’s buying decisions, but also the crush of magazines, Web sites, […]
Chicago’s Cramer/Krasselt has declined an invitation to defend its Moen business, reports Adweek. Yeah, those lifestyle shoots can be a bit rough.
Lewis Lazare reports today in the Sun Times that David T. Jones, a Foote Cone & Belding/Chicago group creative director is launching a new comic strip called “Art & Commerce.” Some of the strip’s action takes place inside a fictional mid-sized Midwestern agency called Corneigh & Foarste, a shop that made its name in the […]
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