Little Purple Pill Sickens Elderly

The AFL-CIO and seniors groups in California have banded together and filed a false advertising lawsuit against the little purple pill’s manufacturer, AstraZeneca. According to AdWeek, the suit alleges that the drug company sought to preserve market share and profits as the patent on Prilosec was set to expire by scheming to convince consumers that […]

Look No Further For A Man Of Emotion

A close reader questions whether advertising icons are as GRRR-E-A-T as they once were. I say, how can you argue with this dear reader. This man cried a tear for America. Share

The Good Doctor Makes A House Call

Well known author and blogger, Doc Searls quoted us yesterday in a piece about how branding is dead. We are flattered and honored. Doc points to the fourth chapter of The Cluetrain Manifesto and asks rhetorically, “Sound familiar?” The title of the chapter is “Markets Are Conversations,” and without a doubt much of what we’re […]

Mascot Repository Unearthed

For more iconic brand mascots see TV Acres. Share

Inverting The Pyramid

An empowered organization is one where the CEO enables her managers and staff. An empowered communications strategy is one where the marketer enables the customer. This is good enabling, not the A.A. kind. …for the chart lover within. Share

This Is Like Coke Vs. Pepsi Or Something

Huskerpedia, a site that follows Nebraska athletics from “deep behind enemy lines in Jefferson County, CO” offers Husker football fans brand supremacy in this merchandising opportunity: Share

Brands That Blog

Corporate blogs are proliferating, according to the founder of Technorati. There are significant numbers of individual bloggers at Microsoft and Sun Microsystems, but their blogs are personal, not official. For a closer look at how a blog fits into a firm’s marketing strategy, take a look at Stonyfield Farms, a New Hampshire-based organic dairy with […]

Bootleg TV Spot Bombs, But No Serious Injuries Reported.

Vaughn Whelan & Partners Advertising Inc., a 12-person Toronto firm wanted to pitch the Molson and Coors account (the two brewers are merging), but they were not invited to the party. So, the agency came up with a guerilla approach. VW&P created a bootleg TV spot and paid to run it on Canadian television, and […]

Storytellers Needed

“Most copywriters are uninspired hacks with only a small bag of smartass tricks separating themselves and oblivion. Very few of them bring any seriously original thinking to their client´┐Żs problems. And very few clients ask copywriters for serious thinking as a result. They ask other people instead.” -Hugh Macleod of Gaping Void Hugh’s words are […]

Blogs Stop P.R. Short

In Green Bay, Wisconsin a city known for takes downs, comes Dana VanDen Heuvel, a marketing consultant who has put together a great look at what traditional P.R. offers versus blogs. It’s a game-winning open field tackle for the blogs. Share