Will Paid Word-of-Mouth Do The Trick?

From Ad Age: Troubled by the worsening reputation of drug companies that is ranked just above tobacco and oil manufacturers, pharmaceutical giant GlaxoSmithKline is out to win over a skeptical public — by turning its entire sales force into a PR machine. In an unprecedented mission, the $35.4 billion pharmaceutical giant has quietly anointed its […]

Attention Patchouli Loving Graphic Designers

The Bonnaroo Music Festival is looking for submissions to create a Bonnaroo logo or design. Take a little time to show us what you’ve got, and we may use your artwork for some Bonnaroo merchandise. There are no guidelines for the actual artwork, except that it have some tie to The Bonnaroo Music Festival. Please […]

A-B Peels Out

From Star-Telegram: Anheuser-Busch Cos., the United States’ biggest beer maker, next month plans to roll out Peels, a line of fizzy, alcoholic fruit drinks in such flavors as strawberry with passion fruit and cranberry with peach. The St. Louis company recently invited editors at some of the nation’s top women’s magazines for free manicures and […]

Bay Area Bubble Blowers

According to Silicon Beat, Vizu, a San Francisco-based start-up that does interactive Web-based polling, has raised $1 million in a first round of funding. John Keehler of Random Culture says, “When a company that produces web-based polls can get 1 million in funding, we’re in a bubble.” That may be, or the people at Vizu […]

“Lay Of The Land” By Hugh MacLeod

Doodle courtesy of Hugh MacLeod For more on the long tail, see Chris Anderson’s bloggy goodness. I think we already know all there is to know about evil big heads.

Post Post-Modernism: The Art Of Branding

From Los Angeles Times: Here in remote West Texas, where rodeo means bulls and broncos, is a tiny store adorned with canvas awnings carrying the logo of the Italian fashion house Prada. On view inside are 20 women’s shoes and half a dozen handbags — some in the four-figure price range. But the “store” is […]

Conservative Governor Ignores Pleas From Outoor Advertising Lobby

From The State: South Carolina Governor, Mark Sanford, vetoed a bill meant to prevent local governments from removing billboards that don’t comply with city or county laws. In a letter to House Speaker Bobby Harrell, R-Charleston, Sanford said he vetoed the bill because it favors the outdoor advertising industry over other types of businesses and […]

Starcom Has The Star Power

From Lewis Lazare: Macy’s department store chain, a division of Federated Department Stores, has completed a national media-buying agency review and named Starcom USA/Chicago, as the retailer’s first national planning and buying agency, effective immediately. Starcom’s assignment includes more than $200 million a year in media planning and buying for Macy’s television, radio, print, out-of-home […]