Celebrity Endorsement Plays Key Role In Making Of A Populist

“I’ve done my best to live the right way I get up every morning and go to work each day But your eyes go blind and your blood runs cold Sometimes I feel so weak I just want to explode I believe in a promised land…” -Bruce Springsteen MSNBC just went live with The Boss […]

Earnings Soar For North Shore Pleasure Boat Company

from Crain’s Chicago Business (subscription required): Lake Forest-based Brunswick Corp., the world’s largest maker of pleasure boats, on Thursday said its third-quarter earnings almost doubled as it introduced new products, boosted sales and controlled costs. Net income increased to $72.9 million, or 75 cents a share, from $37.9 million, or 41 cents, a year ago. […]

Pregame Brand Impressions Sought In Parking Lots Across North America

Ad Age is reporting on how brands are inreasingly ponying up to the tailgate, seeing this once sacred space as the marketing opportunity it clearly is. It must work, as I’m presently captivated by this unit from Hammacher Schlemmer, a $2,199.95 tailgate set that attaches to a trailer hitch. It includes a waterproof CD music […]

Agencies In Strange Places: Second In A Series

I’m fascinated by the strangest of ad creatures. Therefore, when Jay Roth–an ad creature in his own right–wants us to know more about 86 the Onions in Venice, CA (a strange enough place for these purposes) I’m inclined to give him a listen. Something doesn’t stink in Venice Beach by Jay Roth Ever hear about […]

Jerk Radar On. Okay, Interview.

Ames Scullin O’Haire in Atlanta wants a new copywriter. But not an angry, misunderstood genius. According to their Talent Zoo classified ad, “We don’t tolerate prima donnas or asses. In fact, we despise them and toss them overboard–we’re on the 24th floor.” Tough crowd. But here’s my question. Do you think angry, misunderstood geniuses, prima […]

NY Times Continues To Investigate Blogs

from today’s NY Times: Internet writers say they have been empowered by the Web to begin serving as a long-needed real-time check on mainstream outlets and reporters who they say wield too much power, sometimes irresponsibly and often with hidden partisan motives. “The traditional players, including the press, have lost some of the control or […]

Sometimes Market Research Does Pay

from The Onion: BERKELEY, CA Share

The Captain Sails Off With The Money

Spirits distributor, Diageo, is rumored to be moving its marketing services account away from Chicago agency, Upshot. Arc Worldwide, the agency formerly known as Frankel, also works on the Diageo business. It is not known at this time if the move will benefit Arc in any way. Captain Morgan Share

Tungsten Group Finds Value Where Others Don’t

Jim Kirk, The Trib’s media and advertising reporter, reports that there’s a new ad agency holding company in town. Goes by the name of Tungsten Group. Run by some heavy weights. Notably, Tom McConnaughy, who sold his interest in McConnaughy Stein Schmidt Brown to Euro RSCG Partners several years ago. The “M in MSSB” joins […]

Outstanding Mission Statements: First In A Series

Kicking anvils and hiring “yes” men. They have more in common than you think. Both are unproductive. Both lead to regret. And both are completely avoidable. At Hanna, we try to say “Yes” as much as possible. Unfortunately, it usually comes out sounding like “Why?” “Why make a claim your competitor could easily make?” “Why […]