CNET News.com looks at the desire people have to purchase things with their thumbs. Ads for the new CD by singer Tim McGraw carry a texting code, as do magazine writeups for the new Harry Potter novel coming this summer. Some concert halls are selling tickets by text message, and some charities are taking donations that way. CosmoGirl magazine will feature text-message codes throughout its June/July issue, both in …
Mobile Really Is Your Space
Edelman DERT, the new blog from Edelman’s Digital Entertainment, Rights and Technology Team speculates that social networking sites have an immense opportunity in the mobile realm. The nature of social networking is in many ways ‘information snacking’ or dropping in to the site for a few seconds to see what friends are up to. Nielsen/Netratings confirm that the average MySpace or Bebo user spends less than 30 seconds …
PepsiCo Thirsty For Gamers
According to Ad Age, Pepsi-Cola North America wants to keep gamers gaming deep into the night and they have just the solution—a new co-branded beverage called "Mountain Dew Halo 3," named for Microsoft's popular Xbox 360 game. The new Dew is positioned as "game fuel." PepsiCo has partnered with Microsoft before. In 2005, the beverage marketer gave away nearly 10,000 Xbox 360 systems in its "Every 10 minutes" cap …
Custom Publishing Is Advertising
Richard Siklos of The New York Times, after spending "a languorous afternoon watching a new form of video entertainment, sponsored by advertisers like Budweiser and General Electric," questions the line between commercial messages and content. While I question his questioning, I do like how he ties it all back to custom publishing, pointing to examples like Time Inc.’s All You, Benetton’s well-regarded Colors and …
Google The Good
Google Earth, a satellite mapping service from the search giant that seeks to "do no evil," has teamed with the United States Holocaust Memorial Museum in a bold move to shine light on the crisis in Darfur, Sudan. photo courtesy of Houtlust Thanks to this initiative, 200 million Google Earth users worldwide can now literally see razed villages, casualties and squalid refugee camps in the central African …
In B2B Circles, Event Income Outpaces Ad Revenue
Scott Karp at Publishing 2.0 points to some interesting data from Media Daily News: In a milestone symbolic of the shifts taking place across all media, business-to-business media can no longer be described as the "trade press." That's because print advertising now represents a minority of the revenues generated by business-to-business media companies. According to a compilation of 2006 revenue data released Monday …
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As You Can See On Slide 63…
Cartoon courtesy Hugh MacLeod, who now does work for Microsoft (Powerpoint's manufacturer) Virginia at Brains on Fire recently found herself "under a mountain of slides." I shudder to think what the % of total working hours of my career have been spent making, perfecting, or presenting slides. My first role at Dell had a very formal title - Corporate Strategy Analyst in the Office of the Chairman, but could have been …
Not Boston
Josh Spear's intern, Carmel, uncovered this innovative out-of-home promotion for Teenage Mutant Ninja Turtles. Digital marketing agency, Ginga, projected these scenes directly onto a 25-story building in Sao Paulo. The Brazilians, while curious, discerned no imminent threats to public safety. …