from Business Week: Anyone in a company or department can post material on these wikis, and anyone else, subject to approval by the creator, can edit or add to them. They’ve become a cheaper, more flexible collaboration alternative to both overtaxed e-mail and complex groupware such as IBM’s Lotus Notes. Essentially, Ross Mayfield’s Socialtext wiki […]
It’s good to be reminded now and again that the designer working on your annual report is actually an artist. This painting is new work from Jill Rizzo, an award-winning graphic designer at David Day + Associates.
Microsoft’s cheif blog evangelist chimes in: Are you afraid to blog? Corporate Fear. Fear of being different. Fear of telling your boss your ideas. Fear of speaking up in meetings. Fear of going up to someone you don’t know and introducing yourself. Fear of doing something that might destroy your career. Fear of weblogging. It’s […]
Michael Gartenberg of Jupiter Research offers a cool-eyed assessment of some possible pitfalls for corporate blogs and also for individuals who talk about work on their personal blogs.
Word-of-mouth has always been the ultimate approach. Now, there’s an industry group dedicated to promoting its use. A core goal of WOMMA is to help grow the acceptance and legitimacy of word-of-mouth as part of the broader marketing mix.
It’s official. Coke takes over parts of the brain Pepsi can’t reach. According to UK Independent’s Science Editor, the mind-altering power of advertising has been demonstrated in a remarkable study of the way in which brand recognition affects the workings of the human brain. A well-known label is so influential, say researchers, that it can […]
Marketers of the art form known as poetry have resorted to the retail art of gumball machines, in order to capture market share for well placed meaning in words. Gots to give it up to ‘em. This is a great distribution method. A quarter for your thoughts. Hey, let’s invent one for the ad biz. […]
Paul Hamm gets to keep his gold medal, an Olympic panel ruled today. But seeing Hamm speak on TV is a real buzz kill. Someone get this man a handler. You don’t stand there in front of the world and say, “I knew it was mine all along. I’m glad the judges finally agreed. Now […]
The Commodore, a.k.a., J. Walter Thompson, late 19th cent. JWT likes to hang The Commodore’s image in its offices around the globe. Which makes me wonder how odd Jeff Goodby, for instance, might appear to future observers. Better yet, what will anthropologists make of Lew Clow’s refusal to wear shoes?