Journalists Write For “The Customer” First

Jefferson George writing to Jim Romenesko: I was a newspaper reporter for six years before taking my first (and only) PR job, which I had for four years. Despite a comfortable salary and impressive VP title, I left PR about six months ago and returned to newspapers — Knight Ridder, no less — at arguably […]

Please The Customer And The Client Will Come Along

Mark Fenske speaking to his students at VCU Ad Center: I’m concerned that you may make the mistake of thinking that work which “answers the client’s problem” as written in the brief is work that has done the job of advertising and is therefore good work. Answering the client’s problem is only part of the […]

Holding Tight To TV

Ad Age executive editor, Jonah Bloom, questions why big agencies are so slow to adapt in today’s adapt-or-die business environment. Despite an overwhelming mass of evidence that their business models are fatally flawed and their service offerings out of step with many marketers’ demands, the biggest agencies have done remarkably little to substantially reinvent themselves. […]

It’s Good To Be Free

Download Ad Age’s 2006 Fact Pack for a synopsis of the year’s marketing and advertising data. “Top 10 Independent U.S.-Based Agencies” is one Fast Pack report that caught my eye. Doner Richards Group Rubin Postaer Wieden + Kennedy Cramer-Krasselt Bernstein-Rein WestWayne Marc USA Barkley Evergreen davidandgoliath All but Marc USA experienced serious revenue growth last […]

Brin And Page Drop $1.8 Billion In A Day

According to Bloomberg, Google shares slid 13% yesterday, their biggest-ever decline, after finance chief George Reyes said growth is slowing at the world’s most-used Internet search engine. Bringing perspective to the news, Valley Wag reports: Sergey Brin is worth $888.3 million less than yesterday. No news yet on how his swagger has been affected. Larry […]

Mini To The Max

From USA TODAY: Apple Computer on Tuesday introduced a revamped Mac Mini aimed at making the pint-sized computer an easy addition to living room entertainment centers. The Mac Mini is a bare-bones machine that comes without a keyboard or mouse. But now there’s a remote control and Apple’s Front Row software to access digital music, […]

McD’s Has A Clown Too!

From Lewis Lazare: McDonald’s serves BK leftovers If imitation is the sincerest form of flattery, Burger King should be feeling mighty flattered. We can only imagine what the Burger King suits — to say nothing of the entire creative department at BK’s ad agency of record, Crispin Porter + Bogusky in Miami — must be […]

Dialing For Dollars

Darren Barefoot picked up on this new way to move money around. Text Pay Me allows users to send and receive payments via text messaging. No more verbal IOUs! – Split your restaurant bills right then and there! – Pay your team or club dues anywhere and anytime – Pitch in real money instead of […]