Louise Story, writing in …
Smells Like Teen Profit
PR Newswire: Martina Butler may soon be the envy of her peers. This cutting-edge 15 year-old has secured corporate sponsorship of a weekly podcast where she discusses her favorite music and interviews celebrities. In the first partnership of its kind, MobileCast Media, Inc., a planning, production and mobile media buying organization, has arranged for Nature's Cure, a top brand of innovative acne treatments, to …
Agencies In Strange Places: Eleventh In A Series
KC Business Journal: Lawrence advertising agency Callahan Creek has acquired Kansas City-based CHRW Advertising Inc., the two agencies confirmed Monday. Financial terms were not disclosed. Through the agreement, CHRW principals Steve Ward and Jeremy Ragonese and three other staffers will begin working at Callahan Creek's Lawrence office by the end of the month. Another CHRW partner, Dave Cacioppo, will remain head of …
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Talk To A Human
American consumers spend 42 minutes, on average, talking to machines and pushing buttons to nowheresville on customer service calls. Actually, I just made that up. In all likelihood, the number is much higher. Now, thanks to the kindness of one netizen, Paul English, you can get right through to that call center on the outskirts of Bombay. Happy dialing! [via Micropersuasion] …
Blogvertising Gets Big Time MSM Write Up
The above drawing by Hugh MacLeod jumped out at me this morning when I logged on to The New York Times. It's part of Buget's blogvertising campaign. Bloggers sure are moving up in the world. A couple weeks ago Steve Hall of Adrants gets mentioned in the Wall Street Journal. Now, Hugh (who is not actually mentioned in the piece) and B.L. Ochman are in the Gray Lady. Pretty good exposure for pajama-clad diary keepers. …
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IRCs Soar In Value On Printer’s Error
Chicago Sun Times: Harrah's Joliet Casino and Hotel started making good on thousands of misprinted cash coupons Saturday after the Illinois Gaming Board ordered the company to honor its botched promotion. The casino said a mailing error by a third-party vendor resulted in approximately 11,000 coupons being sent out earlier this week. The coupons were good for $525 in cash, a sum much higher than intended. If all the …
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Crusades Come To Community Radio
According to this New York Times report, Christian broadcasting groups are threatening high school and college radio stations with petitions to the Federal Communications Commission asking that they be denied their renewal licensing. "I thought, 'Is this fiction?' " Steve George, faculty advisor to WRFT in Indianapolis recalled. "Who could do this?" He has since learned the answer. Hoosier Public Radio is largely the …
Sharapova Of The Links
Cybergolf: Since exploding onto the national golf scene three years ago, Natalie Gulbis has captured the attention of both avid and casual golf fans alike. This month, Gulbis will begin giving Golf Channel viewers a rare look at her day-to-day life both on and off the course. The cable network’s cameras will capture Gulbis live and unscripted in “The Natalie Gulbis Show,” a four-part reality series. A new episode of …
Craig To Branch Out Beyond Classifieds
Guardian Unlimited: Craig Newmark has already revolutionised classified advertising in the US with his hugely successful website, craigslist.comorg. Now he is planning to shake up journalism, which he says has "lost the trust" of the public. The founder of the free classifieds site - the seventh most popular website in the US in terms of page views - is to launch a major online journalism project within three months …
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Mashup Culture Goes Mainstream
Many MSM properties are stumbling their way towards Web 2.0. The Washington Post is not one of them. The Post is laying it down. Welcome to washingtonpost.com's Post Remix site, affectionately known as mashingtonpost.com. This site has two goals: To spotlight the work of outside Web developers who've made cool and interesting projects ("mashups") using Post content. To provide information about washingtonpost.com's …