Outrage Against Giant Uncaring Corporations Hard To Maintain

The owner of Best Buy Sux is tiring. The same cannot be said of the corporation under attack. “I am still debating what to do with the site… I may be interested in just having someone else maintain it for me. Share

It’s The Information Economy Stupid

“The single biggest explanation for fragile brands is the swelling strength of the consumer. We’ve seen a pronounced jump in the amount of information available about goods and services. It’s not just bellwethers like Consumers Union and J.D. Power, established authorities that unquestionably shape people’s buying decisions, but also the crush of magazines, Web sites, […]

Pontiac’s Viral & Buzz Tactics Help Make G6 Top Of Mind

from AdAge: In a new version of product placement, the WE Women’s Entertainment network will open each weekly segment of this month’s Cinematherapy show in the front seat a Pontiac G6 sedan. The car model was recently the subject of massive media coverage after Oprah Winfrey gave a free G6 to each member of the […]

Everything But The Kitchen Sink

Chicago’s Cramer/Krasselt has declined an invitation to defend its Moen business, reports Adweek. Yeah, those lifestyle shoots can be a bit rough. Share

So That’s What He’s Working On In Meetings

Lewis Lazare reports today in the Sun Times that David T. Jones, a Foote Cone & Belding/Chicago group creative director is launching a new comic strip called “Art & Commerce.” Some of the strip’s action takes place inside a fictional mid-sized Midwestern agency called Corneigh & Foarste, a shop that made its name in the […]

Good People Need Great Copy

The Intelligence Project of the Southern Poverty Law Center, a leading civil rights organization is seeking an experienced writer with proven research, investigative, analytical and editing skills. This individual will produce major articles focusing on extremism, terrorism and hate groups for the Center Share

Free PDF Me

I like a book site where the first chapter, or first few chapters, are available to download as a PDF. Books are small investments. The free PDF is a prospectus. Share

Meet The King Of Self-Promotion

“This century will be won on intuition, emotion and networking. Who gets straight A+s in all these fundamental skills? Women.” -Kevin Roberts, CEO Worldwide, Saatchi & Saatchi and author of Lovemarks While it’s not a blog, Kevin Roberts does keep a personal web site where he warehouses his speeches, press clippings, links and the like. […]

Social Network Marketing Made Possible By Live Audience Technology (Or We’re Gonna Get People To Talk To Each Other For Your Benefit)

from ClickZ News A new take on the social networking phenomenon hopes to create online communities around specific brands. Outburst, a new marketing unit from digital media and tech firm POPstick, aims to leverage consumers’ natural affinity for brands and allow marketers to communicate with those fans. Agency veteran Steve Dworin has signed on as […]

Keep Your Ideas To Yourself Please, Says McDonald’s.

I understand our overly litigous society prevents a corporation like McDonald’s from accepting unsolicited ideas. I also understand how 20th century this policy is. Larry Light, my man, the copy below is a big red STOP SIGN on the McD’s web site–a site that needs to be scrapped and rebuilt on a better, more open, […]