Like trippy animation? You're in luck then. Sao Paulo-based flip flop provider Havaianas has a multitude of it ready for veiwing on their various websites and on YouTube. …
Continue Reading about Feet Want Out (Of Stuffy Old Shoes) →
By David Burn
Like trippy animation? You're in luck then. Sao Paulo-based flip flop provider Havaianas has a multitude of it ready for veiwing on their various websites and on YouTube. …
Continue Reading about Feet Want Out (Of Stuffy Old Shoes) →
By David Burn
I'm not sure what to say about this TV spot for a beer, but I can share with you an edited version of the press release I received about it: Alcoholic beverage marketer Lion Nathan will unveil its latest campaign this weekend for Tooheys Extra Dry (TED), when it launches its HarvesTED . Developed in collaboration with long-term creative partner, BMF, the advertisement is firmly anchored in the brand truth that has …
By David Burn
Donna Bogatin at ZDNet is reporting on the "much needed Citysearch facelift," unveiled earlier today. Heralding the “next-generation” of Citysearch, the veteran IAC owned cityguide launched a bevy of trendy Web 2.0 social features and interactive services along with a new “cool” blue interface and rejuvenated tag line: “Live like an insider.” One of the site's new B2B offerings (and potential revenue generators) is …
By David Burn
We know all about people who actively resist advertising. In fact, we actively resist advertising. But here's a group of people who take things a step further by resisting product. I Hate Crocs video care of Josh Spear …
Continue Reading about No Time To Hate (Unless The Emotion Is Directed At Rubber Shoes) →
By David Burn
"Sweet reel, but where's your web work?" queried the creative director, dismayed by the candidate's lack of a digital clue. According to Ad Age, the above line of questioning is not fantasy, but a pressing credentials/personnel issue faced by agencies today. (speaking at ad:tech) Bob Moore, chief creative officer at Publicis USA, said the agency doesn't hire people without digital in their portfolio, the hoped-for …
By David Burn
Shepardson Stern + Kaminsky are the stars of a New York Times story about Delta's reconfigured brand position, now that the airline has emerged from Chapter 11 and its shares are scheduled to resume trading on the New York Stock Exchange. SS+K was founded by partners with experience in elections and crisis communications. The agency, which is partially owned by Creative Artists Agency, was recently hired by Senator …
By David Burn
According to Ad Age and other media sources, the Bancroft family, controlling shareholders of The Wall Street Journal's parent company , Dow Jones & Co., is considering a $5 billion buyout offer from News Corp., the international media conglomerate controlled by Rupert Murdoch. Reports claim the Journal's newroom is buzzing with the news. And not in a good way. The Independent Association of Publishers' Employees, …
Continue Reading about The Wall Street Journal Could Become Even More Conservative →
By David Burn
The New York Times shares a story about Business 2.0's recent data fumble. On Monday night, April 23, the magazine’s editorial system crashed, wiping out all the work that had been done for its June issue. The backup server failed to back up. The recovery was made much easier, paradoxically, by a bane of modern business, litigation — or at least the fear of it. “The text had all been copy-edited and sent off to the …
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