Edward Lampert Is A Value Shopper

I first came across Edward Lampert’s name earlier this week, while preparing for a phone interview with Kmart (yes, I’m open to a client-side move). I was surprised to discover that this old-school discount retailer was run by such a young man. Lampert, a Yale grad, is 42. Today, Lampert is all over the news, […]

Bad Ass Coffee Receives Lukewarm Reception In Small Town Illinois

The Bad Ass Coffee Company, a purveyor of fine Kona coffees, is about to open a new store in Antioch, IL–a small town north of Chicago. But some residents of Antioch are none too pleased. Long-time Antioch resident Marion Rush said “I just can’t see going up and saying, ‘Can I have a Bad Ass […]

How To Create Buzz For Under Ten Dollars

“Shaving my head was worth millions of dollars in advertising because people recognized me, and for some reason that made them believe what I said.” -Seth Godin Wow! That’s a major revelation. I had no idea such a simple, cosmetic alteration could lead one to fame and fortune. note: Godin quote lifted from this Reveries […]

Pull Over, I Need A Tune.

U.K. digital entertainment firm, Inspired Broadcast Networks, is preparing to launch the world’s first vending machines that dispense music, not snacks. According to the News Telegraph, Norman Crowley, the company’s chief executive officer, said: “All you need is a mobile phone or an MP3 player and a coin in your pocket. You select the track […]

“Goodby Is Good” Is More Like It

“People are good. That’s what Pierre Omidyar was thinking when he started eBay in his living room back in 1995. His idea was simple: That people could buy and sell goods and services from one another honestly, fairly and openly. Almost 10 years and millions of transactions later, his idea has proven to be more […]

Headline Writing Contest

I have no idea what this lifestyle brand is attempting to convey here. Perhaps, you can help me understand. If so, your wit and wisdom will, as always, be most appreciated. Share

Two Davids Unite To Slay Goliaths

The discount retailer Kmart Holding Corp. is combining with one of the most venerable names in U.S. retailing, Sears, Roebuck & Co., in an $11 billion deal that will create the nation’s third largest retailer. The company will continue to operate the Kmart and Sears stores under their current brand names. The combined company is […]

Freakin’ AdFreak

Okay, I can retire now. You too Steve Hall. Mainstream media has just entered the advertising blog space. Adweek has wisely decided to not let us “amateurs” have all the fun. Now they have their own blog. Interestingly, the tone of this new blog matches the zany name and whimsical logo (quite a departure for […]

Another Hot Apple Pie Please

Playboy dot com is running a new feature–“The Women of McDonald’s”–available exclusively on the publisher’s web site. “We neither condone, nor encourage participating in this type of activity. It is inconsistent with our brand,” McDonald’s spokeswoman Anna Rozenich said. Well, she’s right about that. High fat diets and public nudity do not normally go well […]

Irreconcilable Differences Belong In Divorce Court

Crispin Porter + Bogusky has resigned the Ikea account, citing irreconcilable differences over the company’s marketing plan, according to Adweek. “For quite some time, it has been clear to us that we do not share the same vision for Ikea’s business,” CP+B said in a statement on Monday. “While we pride ourselves on the longevity […]