“The single biggest explanation for fragile brands is the swelling strength of the consumer. We’ve seen a pronounced jump in the amount of information available about goods and services. It’s not just bellwethers like Consumers Union and J.D. Power, established authorities that unquestionably shape people’s buying decisions, but also the crush of magazines, Web sites, […]
Chicago’s Cramer/Krasselt has declined an invitation to defend its Moen business, reports Adweek. Yeah, those lifestyle shoots can be a bit rough.
Lewis Lazare reports today in the Sun Times that David T. Jones, a Foote Cone & Belding/Chicago group creative director is launching a new comic strip called “Art & Commerce.” Some of the strip’s action takes place inside a fictional mid-sized Midwestern agency called Corneigh & Foarste, a shop that made its name in the […]
The Intelligence Project of the Southern Poverty Law Center, a leading civil rights organization is seeking an experienced writer with proven research, investigative, analytical and editing skills. This individual will produce major articles focusing on extremism, terrorism and hate groups for the Center
Social Network Marketing Made Possible By Live Audience Technology (Or We’re Gonna Get People To Talk To Each Other For Your Benefit)
from ClickZ News A new take on the social networking phenomenon hopes to create online communities around specific brands. Outburst, a new marketing unit from digital media and tech firm POPstick, aims to leverage consumers’ natural affinity for brands and allow marketers to communicate with those fans. Agency veteran Steve Dworin has signed on as […]
I understand our overly litigous society prevents a corporation like McDonald’s from accepting unsolicited ideas. I also understand how 20th century this policy is. Larry Light, my man, the copy below is a big red STOP SIGN on the McD’s web site–a site that needs to be scrapped and rebuilt on a better, more open, […]
A reader in San Francisco pointed us to this post from Whisper Blog: One of the branding lessons that can be taken from the 2004 U.S. Presidential election is that in the States, voters are consumers and candidates are brands. And just like consumers of Uncrustables, Budweiser or Volkswagen, they make emotional, not logical decisions. […]