From Ad Age: While there are about 200 million cellphone users in the U.S., only around 4 million are video-equipped, and marketers have yet to strike out and do for mobile what BMW Films did for the online in 2001. Nevertheless, a survey by Airwide Solutions, a mobile software company, suggests that there’s a huge […]
The Austrian company that makes and markets Red Bull has purchased Major League Soccer’s Metro Stars. The New York Times provides some background on the deal. Red Bull, which has its North American headquarters in Santa Monica, Calif., bought the SV Wüstenrot Salzburg club last year and renamed it SV Red Bull Salzburg. After a […]
From USA TODAY: Microsoft showed off its ultra-compact computer Wednesday, which the software giant was scheduled to officially unveil Thursday at the CeBIT technology trade show in Hanover, Germany. The product, heretofore code-named Origami, has been christened the Ultramobile PC, Mika Krammer, a company spokesman told the Associated Press. Looking a bit like a handheld […]
Leo Burnett USA has selected Washington D.C.-based GlobalGiving as the not-for-profit organization that the agency will help develop as a brand on a pro bono basis. GlobalGiving was selected from a pool of nearly 400 organizations that submitted proposals to Burnett late last year. Founded by two former World Bank executives, GlobalGiving helps individuals, corporations […]
Novelist and former CEO, Tom Evslin endeavored to write a review of John Battelle’s book, The Search. John Battelle is a strong supporter of having most everything searchable. Therefore, Evslin was surprised to see this disclaimer at the start of the book: The scanning, uploading, and distribution of this book via the Internet or via […]
From South Florida Sun Sentinel: For years, Janey Karp has battled depression and anxiety with the help of prescription drugs. Though millions of Americans do the same, Karp admits she is intensely private and can’t help but feel stigmatized for needing medication to feel normal. So when the 53-year-old Palm Beach resident read the Walgreens […]
TechEBlog is showcasing the 10 strangest creations made with Lego building blocks. I don’t believe there is an organization, nor any brand sponsorship behind this collection. Not that it’s needed. After all, brands belong to the customer. It’s at that level where meaning is most effectively made.