Market Segmentation Creates Agency Fragmentation

from Lewis Lazare: Convinced the gay and lesbian market is one of the largest untapped audiences in the communications marketplace, public relations giant Fleishman-Hillard on Monday announced it is launching FH Out Front, a dedicated practice aimed at that community. The lesbian, gay, bisexual and transgendered audience is estimated to encompass as much as 10 […]

Goat

from the Chicago Tribune: The growing demand for goat meat in metropolitan New York has provided a boost for farms that are worlds away from Queens Discount Halal Meat, geographically and culturally. Despite New Holland’s relative isolation in rural Pennsylvania, farmers from as far away as Texas ship their goats here because of its relative […]

This Time Modernista Is Way Off The Mark

Have you seen the new Hummer ad where the mom drives her boy to his first day at his new school? Mom is worried, but the kid is not. He jumps out and casually walks past all the gawking students. He even manages a “Whazzup?” But the kids barely notice him. They are all drooling […]

Today’s Teens Are Totally “Clueless”

from the Washington Post: Brandon Singleton was 8 when he first saw the movie “Clueless,” and it changed his life. He was entranced by the paradise of teenage consumption that the 1995 film portrayed, a Hollywood world of valet parking and designer duds. So when he entered Suitland High School in Prince George’s County four […]

Modern Day Horatio Alger Cherry-Picked For Commerce

from the Chicago Tribune: President Bush today chose Carlos Gutierrez, a native of Cuba who rose from truck driver to chief executive officer of Kellogg Co., to be Secretary of Commerce. “Carlos’s family came to America from Cuba when he was a boy,” Bush said in the Roosevelt Room. “He learned English from a bellhop […]

Anti-Corporate (And Anti-American) Activists Go For The Jugular

The Guardian and Johnnie Moore have brought our attention to a unique, and complicated, new method to bring harm to corporations with questionable human rights and environmental records. from The Guardian: An anti-capitalist former stockbroker and the son of Sir James Goldsmith have launched an audacious attempt to halve the value of Coca-Cola’s shares. The […]

Dumb Asses Thwart Retail Sales

We reported earlier in this space that The Bad Ass Coffee Company was being given a hard time in puritanical Antioch, Il. Chicagoist and The Trib now report that the franchisee has withdrawn his lease after the Antioch Village Board passed a resolution 5-1 that read in part: “The shop’s name is found to be […]

Another Wal-Fart

from USA TODAY: Billionaires Bill and Nancy Laurie angered University of Missouri fans, students and alumni by naming the new sports arena on campus after their daughter Paige, who did not attend Mizzou. The couple were given the naming rights after donating $25 million toward the $75 million athletic complex. Nancy Laurie is the daughter […]

Helping Corporations Listen And Learn

British marketing consultant, James Cherkoff, has written an eloquent piece for companies trying to figure out this whole blog thing. here are some excerpts: “Imagine a room with tens of thousands of your customers talking about your company and your products. Share

I’ll Have Whatever Heidi’s Having

New York Daily News reports that German supermodel, Heidi Klum is McDonald’s newest celebrity spokesperson. Klum joins Justin Timberlake and Beyonce as corporate mouthpieces for the fast-food giant. Klum is also the spokeswoman for Target stores and Birkenstock shoes. “Heidi is the best partner. She’s a young mother and represents modern lifestyle,” said McDonald’s spokesman […]