The manual Rubel speaks of–“Social Computing: How Networks Erode Institutional Power, And What to Do About It” from Forrester–costs $299. So, I think I’ll pass. However, I will study the chart, he kindly provided.
According to USA TODAY, Microsoft is prepared to spend $500 million to help market Windows Vista and Office 2007, the latest versions of the company’s dominant desktop PC operating system. Microsoft is “desperate to change” the mindset that current desktop software is “good enough,” Paul DeGroot, licensing analyst at Directions on Microsoft, says. Vista and […]
From Charleston Post & Courier: A state senator says the University of South Carolina needs to rethink its Fighting Gamecock mascot if the Legislature passes tougher penalties on cockfighting. If the bill passes, “how can we as lawmakers and other leaders of this state justify a major institution in our state running ads and logos […]
From Reuters: Struggling U.S. airlines, looking for new ways to generate revenue, are getting bolder about charging for pretty much anything that makes air travel a little more comfortable — including aisle seats. First came charging passengers for in-flight meals. Then, reservations done by phone cost extra. And now, one major airline, Northwest Airlines Corp., […]
What do we “sell” here on AdPulp? Nothing. The content we package, or repurpose, is free for the taking. Thus, our obligation to live by the time-tested “customer is always right” adage is thankfully nonexistent. Free dailys, weeklies or web sites that are supported by advertising can’t play that game. They’re beholden to their audience, […]
JWT’s clever media placement for Stringfellows, Paris. [via Frederik Samuel]
What is it with insurance firms using animals in their marketing? Pacific Life has the whale. Mutual of Omaha had an entire wild kingdom, once upon a time. And now The Hartford is bringing back their buck with a magnificent rack. I don’t mind, I’m just wondering aloud. From New York Times: The Hartford Financial […]