The Paris office of Ogilvy + Mather has unleashed a new b-to-b ad campaign meant to attract investors to France. For sure, I’m not among the targeted group of money men, but if this creative is indicative of “The New France,” I’ll gladly stick with the France of old.
Committed to Uncommon Culture We prefer the human scale to the corporate, vagabonding to tourism, the quirky and lively to the toned down and flattened out. We used to call our own world of alpinists and surfers a dirtbag culture: of temp jobs and long summers; of foraged meals and tribal travel that followed the […]
Corona, with over 100 million cases a year sold in the US, has surpassed Heineken as the number one selling imported beer in this country. But Heineken is not taking this news lying down. Effective Jan. 1, Heineken USA will take over the sales, distribution and marketing of five Mexican-made beer brands – Bohemia, Carta […]
Starting tomorrow and running through December 6th, Staples will host an online charity auction called, “Staplers of the Stars.” The items up for bid? Staplers, of course. But not just any old staplers. These staplers are autographed by celebs like Tiger Woods, Paris Hilton and Bill Gates to name but a few. Opening bid=$40 All […]
To ensure you make the 6:00 am opening of a Target store near you on Black Friday, Target is offering wake up calls from the likes of Heidi Klum. Even though loyal shoppers may have an alarm clock handy, this concept neatly advances the permission marketing ethos, and is likely to create significant buzz among […]
Adweek reports that Chicago-based Leo Burnett will let 25 employees go today, despite recent account wins. Tom Bernadin, Leo’s CEO
Have you seen the Miller Brewing commercials where a long line of people stand outside of the Budweiser brewery, each waiting their turn to speak to “The King of Beers” through a megaphone? This is classic challenger brand material. The main take-away is the idea that an individual cannot gain an audience with such a […]
Vanessa Friedman of The New York Times reports that luxury goods brand, Chanel No. 5, is launching a short “film” that will then be edited down to 60-second and 30-second spots. The short is a quick-cut version of a love story that tells a tale of the most famous woman in the world (Nicole Kidman), […]
The Hidden Persuader brings to attention the following print ad for the venerable English media brand, Economist. created by Ogilvy + Mather, Singapore All ads lead with either copy or art direction. This one is all art direction. Yet it speaks.