TV Writers “Inspired” By Guerilla Media Placement

from The New York Times: During the summer, before the premiere of “Desperate Housewives,” the marketing executives for ABC Entertainment and their media planning agency, OMD, part of the Omnicom Group, came up with a list of unconventional promotions meant to help the series, a darkly comic nighttime soap, stand out amid the clutter of […]

Once You’re The Real Thing It’s Hard To Pretend

“Candidly, our advertising has not been as consistently effective as it needs to be.” -Chuck Fruit, Coca-Cola’s Chief Marketing Officer Coca-Cola issued a manifesto for change earlier this month. Admitting that they have under-invested in some of their core brands, the soft drink giant is prepared to spend an additional $400 million on advertising in […]

Policing The Language — A New Corporate Responsibility

Red Herring reports that eBay has banned the N-word. The new eBay policy is clear: Share

Samantha Wouldn’t Put Up With This Treatment

American actress, Sarah Jessica Parker, is helping Unilever sell soap. But Orthodox Jews in Tel Aviv aren’t having it. Within 24 hours of the billboard’s unveiling, Unilever was contacted by one of Israel’s senior rabbis with a threat that if the offending image was not removed, then the ultra-Orthodox community would receive orders to boycott […]

Now Men Can Piss On The Ads They Hate

from the Wizmark web site: Discover Wizmark, the interactive urinal communicator, its advertising you can’t help but look at. Share

Jeeves Finds Profits From Search

USA TODAY reports on the amazing turnaround engineered by internet search firm Jeeves. For its recent third quarter, Jeeves reported $75.7 million in revenue, up 178% from the same quarter a year ago, similar to Google’s third-quarter results, which were up 105%, and Yahoo’s 157% revenue growth. This is a case where better product, not […]

Goldfish Swim From New York To Atlanta

from The New York Times: A large client of Young & Rubicam Advertising in New York, the Campbell Soup Company, has quietly decided to seek ideas to promote a major product line from a far smaller agency specializing in unconventional creative approaches. The Pepperidge Farm unit of Campbell Soup has asked BrightHouse Live in Atlanta […]

How Hard Is It To Understand You May Have To Kill People?

The U.S. Army has given a facelift to its Web site, www. goarmy.com, to make the enlistment decision easier for potential recruits and their families. Some 12,000 pages of content and a half-million lines of code were condensed to 2,500 pages to make the “soldier experience” easier to understand. You won’t be a killer, you’ll […]

Yessum Massah

“Has the sport become too edgy, too young and culturally black, for the predominantly corporate and well-heeled white audiences that have helped make Stern’s league a major Madison Avenue player over the last two decades?” -Harvey Araton in The New York Times Indiana Pacer, Ron Artest going after “the fan” who threw a drink on […]

Need That Kash To Feed That Jones

Chicago Sun Times advertising columnist Lewis Lazare reports that Leo Burnett svp/cd Kash Sree has departed the Wacker Avenue agency for greener pastures. Sree arrived at Burnett in 2002 from Wieden+Kennedy in Portland, Ore., where he was a key creative on the high-profile Nike account. Lazare writes, “His departure from Burnett suggests he was unable […]