Big Boxes Put The Squeeze On Branded Goods

from Crain’s Chicago Business: According to consumer research firm Leo J. Shapiro & Associates LLC, which conducts an annual brand preference survey for trade magazine DSN Retailing Today 81% of consumers had a brand preference for groceries and canned foods in 1996. This year, only 63% of consumers said so. With the massive growth of […]

Deutsch Gets Serious About Product Placement

from Adweek: Interpublic Group’s Deutsch has established Media Bridge Entertainment, a product placement company that the agency said would be able to measure results for clients. The new company, based at Deutsch in New York, uses a proprietary tool called Results Oriented Integration that measures and pays only for a product’s onscreen exposure. The agency’s […]

Holy Mackerel

People for the Ethical Treatment of Animals, or PETA, wants you to refrain from catching and/or eating fish. According to Associated Press, Bruce Friedrich, PETA’s director of vegan outreach, said, “No one would ever put a hook through a dog’s or cat’s mouth. Once people start to understand that fish, although they come in different […]

Outstanding Mission Statements: Fourth In A Series

Corporate Message from the Billboard Liberation Front Headquartered in San Francisco, the BLF is a privately-held, worker-controlled shadow entity with no phone number and no permanent address. Our highly secure operating environment and extralegal status guarantee our clients the acme of service, while our internationally recognized creative team delivers unmatched “wow.” Unlike traditional agencies, the […]

Burning Rubber No Longer Good Enough

New York Magazine reports that True advertising agency staged a kind of interactive street theater for Nissan on the corners of Houston and Lafayette, Third and 13th and West Broadway and Grand. Christopher Davis, True

Managers Show Workers Some Love

According to this South African news service, an expensive team-building trip for employees of the Coega development corporation to the Fish River Sun hotel allegedly turned into an orgy of sex and booze. More than one reliable source confirmed that at least six married managers were involved in steaming sex scenes with colleagues next to […]

Portuguese Agency Puts It All On The Blog

TBWA Portugal has a blog. I can’t read it, but I salute their efforts, just the same. Oh, they also do great work, like their surf dude peers in Playa Del Rey. Unique outdoor placement for Amnesty International.

Nike Sticks Its Neck Out

The CEO of S.C. Johnson in Racine, WI–one of the world’s largest makers of consumer chemical products, including Drano, Glade, Johnson, OFF!, Pledge, Raid, Shout, Windex, and Ziploc–is on his way to Beaverton, OR and the campus of Nike. Nike founder, Phil Knight, 66 is letting go of the day-to-day operations (and his corner suite) […]

Donny, You So Purty.

Gareth Kay, a planner for Modernista, posted this gorgeous plateware on his blog recently. In his comments area, one person suggests that this item would be perfect for a lovely afternoon of skeet shooting. I concur. A more responsible type (and former Deutsch staffer) says “The Donny” did not, in fact, commission this personal artifact. […]

Resisting The Resisters

Decorated copywriter Ernie Schenck recently wrote, “According to Naomi Klein, author of No Logo, consumers are like roaches. They’ve been sprayed so much, they’re beginning to develop immunities. Can’t argue with that. How else to explain the emergence of alternative branding tactics of every ilk, everything from experiential marketing to product placement to television programming […]