The staff at Rogue Ales Brewery in Newport, Oregon understands video and its place on the intertubes. …
Micro Media Easier To Trust
Ad Age wants its readers to know how essential blogs are to the media mix and product promotion. One of the big reasons blogs have such impact is their credibility among readers. In a February poll from We Media and Zogby Interactive, 72% of adults said they were dissatisfied with the quality of American journalism today. Another 55% said bloggers are important to the future of American journalism, and 74% said …
Brand Planner Gets Her Hands Dirty In Cranberry Bog
A cognitive scientist in the employ of Arnold is responsible for clouding up what was once a very simple execution. Yuo know the one—two men in the role of cranberry growers stand knee-deep in a bog. The duo has been appearing in Ocean Spray ads since late 2005. But now the growers have company in the bog. Now there's a group of women exercising behind them. You know, because cranberry bogs make such great work out …
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Our Hunger For Baked Goods
Today's New York Times "Sunday Styles" section explores the rise of high end bakeries in Los Angeles. To understand how a culture moves full speed from fear of carbs and sugar to the need for indulgence, the Times reporter turns to cultural anthropologist, Grant McCracken and food critic Jonathan Gold for answers. Blame it on a culture where the BlackBerry-obsessed run around like overcaffeinated track stars, but …
“Transparency Is Not A Strategy”
In her latest Hog Blog post Sally Hogshead explains the value of anarchy and reminds us the "The Declaration of Independence" was once considered an anarchist document. As much as I love where she's going with her "Anarchy Now!" call to action, what I really like is her paragraph on transparency. Companies are coming to terms with the need to be “transparent” with consumers, realizing that poor service, shoddy …
Picturesque Americana In Focus
I saw a TV spot last night that led me to Google and then to Nikon's wonderful "Picturetown" microsite, created to promote their D40 camera. Nikon, with the help of McCann Erickson/New York, has put together a remarkable campaign. Remarkable because it's a consumer generated content initiative that looks and feels extremely high-quality. Consumers will no doubt attribute this to the D40's ease-of use, which from my …
eHarmony’s Sour Note
This Hanft Raboy and Partners ad for Chemistry.com is timely. Reuters is reporting that dating site eHarmony is facing legal action in California for denying lesbians and gays the right to use its service. Lawyers bringing the action on behalf of Linda Carlson are seeking to make their case into a class action lawsuit. eHarmony was founded in 2000 by evangelical Christian Dr. Neil Clark Warren and had strong early …
The Courage To Act
The Wall Street Journal wants to sell its Weekend Edition. Their creative leaders campaign is intended to do just that. Here's their pitch: Even in an industry full of radical thinking there are standouts—individuals whose ideas consistently break new ground, no matter how quickly circumstances shift. These pioneeers realize that even as the work week ends, the next big thing is about to begin. Weekend Edition is …