Burt’s Bees Hawking Its Wares on the Corner of Instagram and Vine

burtsbeesus on Instagram

Burt’s Bees and its agency Baldwin & are having fun with Instagram and Vine (as it should be). The company is using stop-motion animation to create uber-abbreviated versions of classic novels. In Little Women, for example, one Civil War-era lip balm woman says to another, “We really are quite little.” “And each of us women,” […]

Ad Blogs Are Anachronisms. Long Live Ad Blogs.

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It was nearly nine years ago that Shawn and I said what the hell, let’s give this ad blog thing a run for the money. We’ve learned a lot about the industry, ourselves and about building a micro-media brand along the way, and we continue to marvel at the accelerated pace of change in marketing […]

Dr Pepper Ten Is The Manliest Way To Drink Diet Soda

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I grew up watching Grizzly Adams on TV. I was also influenced by Robert Redford’s film, Jeremiah Johnson and the music of John Denver. Unapologetically, I’m a child of the 70s. I explain this here, so you will understand why I think Dr Pepper TEN’s campaign from Deutsch LA is noteworthy. Post by AdPulp.   […]

Understanding Online Behavior Is The Screw That Tightens SMM Strategies

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What business goals can social media help your company achieve? Brand exposure and increased engagement are workable goals. But what about customer service? Is this opportunity woven into your social marketing strategy? Mike Proulx, senior vice president and director of social media at Hill Holliday, says, “Far beyond a clever tweet, people want great products […]

Brand Babble Is Social Media Pollution

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We need to develop a pH test for brand content in social streams. Short of this chemistry set solution, we can listen to Mike Proulx, senior vice president and director of social media at Hill Holliday. Here are some nuggets from his Ad Age spotlight on the preponderance of brand babble in social channels. Today […]

Today on TV: You Can Strip D Rose of Fame and Fortune, But Not the Ball

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Is Derrick Rose the new MJ? Is adidas the new Nike? Sacrilege. But there’s no denying the comparison, or that D Rose badly wants to bring a championship to Chicago. 180LA taps into this roundball drama in the following spot, although it is hard to imagine the NBA superstar without his diamond-encrusted entourage. Suspend disbelief! […]

Content’s Role In Social Selling And Social Influence

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Social selling is the focus of my new feature for The Content Strategist. I describe social selling in the article as the practice of leveraging social networks to enhance lead generation and boost conversions. The point of the piece is to help determine content’s role in the sales process. We already know how content is […]

Digital Disruption Adds Complexity To The Job of Keeping Things Simple

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Are you a change agent? If you work in advertising today, there is no doubt. According to The Wall Street Journal, a recent Adobe survey found that 76% of marketers think marketing has changed more in the past two years than in the past 50. Needless to say, digital is the great disruptor. Clearly, there […]

CPG Brand Advertising In A Split-Screen World

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It is Advertising Week in New York City. Of course AdPulp’s editor, publisher and contributing writers are nowhere near New York City, so let’s look to Bloomberg’s coverage for a moment. ‬Here is B. Bonin Bough of Mondelēz speaking to the impressed press about real-time marketing: “We can raise the overall ecosystem and ROI of […]

Take Jim Copacino’s Advice, Make Better Work Today and Everyday

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Are you currently working on a bill stuffer for the local utility? Perhaps a flyer that will soon litter windshields in Wal-Mart parking lots across the land? Terrific, please stop what you are doing for a minute and consider how awesome your project can be. Jim Copacino, co-founder and executive creative director of Seattle agency […]