Today on TV: Mama Sherman and the Legion of Super Fans

Mama Sherman and the Legion of Super Fans in “COPTER CAPER!” - YouTube-1

The freakiness of fandom is on display in this new “Copter Caper” from Y&R/New York and Campbell’s Chunky soups. Post by AdPulp.   As a Seahawks fan, I love that the team and Richard Sherman is getting this kind of prime time commercial coverage. As a fan of soups, the chunky cheese, beer and bacon […]

Long John Silver’s Claims High Ground In “America’s Fish Fry” Battle

America's fish fry

Long John Silver’s, with the aid of Louisville-based Creative Alliance, have pulled off one of the cleverest, or dumbest, bait-and-switch moves ever. Check this out, the spot whets the viewer’s appetite with a real fish fry at a real restaurant in Detroit, before cutting to Long John Silver’s version of this great American meal. Personally, […]

See All This Content? I Also Provide It To Clients

getagrippy

“Keep your day job, until your night job pays.” -Hunter/Garcia If there is one lesson I might share with you from nearly a decade as an ad blogger, it is this: Do not start with a blog and then go looking for a business to support it. Business first, then blog. The reality is I […]

Today on TV: Tide Cleans Up America’s “Dirty Little Habit”

Dirty Little Habit -- Tide Washing Machine Cleaner 30 second - YouTube

Q. Who do American consumers trust to get to the root of their dirt problems? A. Tide. Americans trust Tide because Tide understands that lean clothes don’t just happen. You need to coax them to their ideal state of clean. In “Dirty Little Habit,” a new commercial from from Saatchi & Saatchi/New York and Community […]

Today on TV: Foreigner Gets Played By Hot Pockets

cold as ice

Hot Pockets is making fun of Foreigner. Man, that’s cold as ice. “With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.” Sure it is. Rock on, Hot Pockets. Share

What You Can Bring To the Content Party: Digital Endurance

crush ice for good time

Change is the only constant. In digital media terms though, change is more than a constant, it’s a constant storm. Grace Bonney, founder of Design Sponge, waxes nostalgic about blogging days gone by. Let’s listen and learn. Six to eight years ago, most bloggers were living in our own version of the ‘Conde Nast heydays’ […]

College World Series Is Ideal Venue For NCAA’s Real Time Marketing

cws 2014 home run

The NCAA College World Series wrapped up last night at TD America Park in Omaha. New national champion, Vanderbilt beat Virginia 3-2 on the strength of a dramatic 8th inning home run from John Norwood. Sporting events of this magnitude offer marketers fantastic opportunities to communicate value to a highly engaged TV audience. But how […]

Marketers Are Innovators, So Please, No Lagging

coca_cola clean water

There is a struggle underway for the soul of Adland. Such is the case when power, prestige and privilege slip from an industry’s grasp. It doesn’t help that many young, talented people prefer to work in tech, where the perks are stellar and the challenges never-ending. Hell, wine runs from water fountains in Silicon Valley […]

Jack Link’s Jerky Returns To The Wild With New Campaign from Carmichael Lynch

Jack Link_s Status Meeting - YouTube

Fans of Jack Link’s meaty treats are not done “Messin’ with Sasquatch.” For this, we can be thankful. However, there are new beasts to contend with. This eagle, for instance: “Hangry Moments,” developed by Carmichael Lynch, will run alongside the existing “Messin’ with Sasquatch” campaign, also developed by Carmichael Lynch. “We’re really proud of the […]

Today Is National Hamburger Day. Tweet It Twice.

white castle

I have never been a fan of anonymous content. I rarely point to it. But today is a new day. The latest in Digiday’s series of anonymous reports from inside the agency business—Confessions of a social media strategist—is worth a careful read. The anonymous writer works at one of “the leading digital agencies in New […]