Careful Apple, Samsung Is Manufacturing Digital Kryptonite

Samsung GALAXY Note 3 presents _Dreams_, a digital short film - YouTube

The next big thing is here, according to Samsung. This spot for the Galaxy Note 10.1 aired during college and pro football this weekend, and each time I saw it I thought, wow, this is nothing like an iPad. Of course, I’ve never fully appreciated my iPad. It’s like a big iPhone that doesn’t make […]

Brand Publishing Is The New New Content Marketing

ForbesBldg

New York City, sometimes I wonder why I am so far away from you. I am invited to countless industry events in Manhattan, and have been for years, but AdPulp’s travel budget is exactly zero. So, I do appreciate BtoB and Online Media Daily sending reporters to the Rise of Brand Journalism conference at Forbes […]

Come On Down, Everyone Is Welcome At The Altar of Creativity

10-experts-give-tips-competition-prep-days-hours-minutes-stage

Media is powerful. In fact, just one potent article in a trusted magazine or newspaper has the power to inspire us, shape us and lead us to new places. Take “The Brand Called You” by Tom Peters. The article first appeared in Fast Company on August 31, 1997. Regardless of age, regardless of position, regardless […]

Rapper Does Magic Trick, Turns Old Man Pants Into Something Sexier

Check Out the Shoppable Video for Tinie Tempah_s _Don_t Sell Out_ | Complex

Dockers Alpha Khaki line is for young bucks with style, which helps explain this click-to-buy video featuring British hip-hop artist Tinie Tempah wearing Dockers. The fact that this content-meets-celebrity-endorsement is underscored by a song called “Don’t Sell Out,” now that I can’t explain. “We wanted to blend art, content and commerce to create a video […]

Vodka Brands Need Advertising Like Cuckoo’s Need Clocks

▶ Wodka Vodka Commercial--Very Funny!! - YouTube-1

Comedy writer and actress Lauren Reeves is helping Adweek readers understand the pointlessness of vodka advertising. “Alcohol is a necessity,” she claims. “Don’t worry, we’re gonna buy it.” Reeves’ analysis is not the most astute I’ve heard, but I think I follow her meaning. People are going to drink. But which type of alcohol will […]

Order Large Buttered Popcorn and Save Yourself from Cinema Advertising

regal-cinemas-popcorn-extremely-salty

Chew on this…the act of chewing negates the efficacy of adverts, particularly in movie theater settings. According to a new study by a group of researchers from Cologne University, the reason why adverts manage to imprint brand names on our brains is that our lips and the tongue automatically simulate the pronunciation of a new […]

One Brand, Multiple Markets: Century Link Turns In Rough Mix

Print Advertising From Century Link Leaves Much To Be Desired

My favorite NFL team plays home games at Century Link Field. The communications technology company also has a large presence in Omaha, my hometown. Therefore, I want to like Century Link, but a print ad like this subtracts several points from the “brand love” scorecard. Worse than the say-nothing-to-no-one use of stock photography here, are […]

Over Sharing On Tweetbook Is Not Appetizing

Gonzo food cart Portland

People like to take photos of their food while dining out and upload the images to Instagram, Facebook, Flickr or Twitpic. Depending on your point of view, this is either a pointless bad habit, or a legitimate means of word of mouth and influencer or peer marketing. It is easy to make fun of the […]

Search Advertising Is Digital’s Big Dog

THE DOGS

I don’t always look at bar graphs, but when I do… I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there […]