Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

Columbia Sportswear (Columbia1938) | Twitter

Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […]

Here’s A Provocative Question: “What Do You Hate About This Business?”

Digiday asked Matt Williams, CEO of The Martin Agency in Richmond, some good questions. Including this one: What are your go-to interview questions? What do you hate about this business? And what do you worry about if you were to get this job? That’s basically a way of asking people what’s important to them. No […]

Put Your #PinkiesDown And Your Cans In The Air

Union Wine Co

Union Wine Co. of Tualatin, Oregon is making waves in the wine world—which like the ad industry, is ripe for reinvention. From the start, Union’s primary goal has always been to reduce the pretension associated with wine drinking by making great wine without all the fuss. In an effort to bring this “pinkies down” philosophy […]

Salute Garage Rock With A Captain & Coke

king tuff

Given that many lifestyle brands are also publishers today, brands have an opportunity to bring beauty and intelligence into the world, not just more “Look at Me!” adverts. For instance, King Tuff’s new single, “Danger in the Dark,” was created for the Captain Morgan brand’s new global advertising campaign, The Tavern Series, which premiered in […]

Nebraska Tourism Puts All Its Chips In The Nice People Basket

Nebraska White Sandy Beach

Last Saturday, I called Comcast and ordered up the Big 10 Network—something I do each September in order to see the Nebraska Cornhuskers take opponents apart on the gridiron. While thusly occupied, I saw something I disliked between plays—new Nebraska Tourism advertising from Bailey Lauerman (generally considered to be the state’s top ad agency). Strategically, […]

If Your Dad Didn’t Drink Miller Lite, You’d Be Stardust

Miller Lite | Population - YouTube

Miller Lite is an iconic beer brand. I appreciate that the two spots shown below honor and feature this basic brand fact. “Miller Lite, we invented light beer, and you.” An audacious claim, for sure, but will it drive members of Gen Y to belly up to their local dive bar and order one 96-calorie […]

The Optimists At 72andsunny Are Rockin’ In The Paid World

72andsunny_partners

The Hundreds paid a recent visit to 72andsunny in Playa Vista. The result is a look inside one of today’s top agencies and their remodeled mid-century modern offices. If we were an architectural lifestyle ‘zine, we’d jump all over the intricacies of the building design, and how Howard Hughes once worked here. But what AdPulp […]

Where Have All The Visionary Money Makers Gone?

CFO mag

The agency business in being pounded by a sea of rough and tumble changes today. Agencies are struggling to get lean and nimble, and MBA-toting bean counters are key to this reformulation. Unpopular though they may be, agency CFOs are nevertheless in high demand, says Jay Haines, CEO of global executive-search firm Grace Blue. One […]

ESPN Puts College Football Fans In Focus

College Football Playoff_ WHO’S IN? | _Different Ways In_ - YouTube

After years of debate and controversy, the 2014-15 college football season marks the first to culminate with a true College Football Playoff. To celebrate the occasion, ESPN debuts a series of spots showcasing a diverse array of fans representing all 128 Football Bowl Subdivision schools. The campaign was developed in collaboration with Wieden + Kennedy/New […]

No Other Night Is Monday Night

RG3

Football season is upon us. Almost… Green Bay comes to Seattle next Thursday to open the NFL season. It is safe to say anticipation is rising across the American football loving land. The 45th season of Monday Night Football kicks off on ESPN with a doubleheader on Monday, September 8 – New York Giants at […]