Multi-Cultural California Ready To Weigh In

California Flag Bear

On Tuesday, millions of California voters will put a cap on the 2016 primary season. The Golden State’s total voter registration now stands at 17,915,053. That’s the largest number ever registered heading into a primary election. According to Los Angeles Times, California’s voter rolls grew by almost 650,000 in the final six weeks of registration. […]

Find Your Park

"AUSTIN, TX - MAY 03:  National Park Foundation celebrates National Park Service centennial and Find Your Park movement with kick off Park Exchange Event Series at The University of Texas at Austin with Andy Roddick on May 3, 2016 in Austin, Texas.  (Photo by Rick Kern/Getty Images for National Park Foundation )"

The National Park Service turns 100 on August 25, 2016. To encourage a new generation of visitors to the parks, Grey NY created the following “Find Your Park” campaign.

Legal Cannabis Is A Massive Opportunity for Marketing and Media Pros

Formula 420

Legal cannabis—medical and recreational—is a burgeoning opportunity for cannabis entrepreneurs like retailers and growers. It’s also a wide open opportunity for the larger ecosystem that supports this industry, including design shops, ad agencies, and media organizations. I recently had dinner with an account executive in Portland and asked him who was knocking on his shop’s […]

Americans Have Lost Their Voice; Citi Exploits Said Weakness for Financial Gain

Citi__Citi®_Double_Cash__“Mom”__30_-_YouTube

Do you feel that people around you are polite, but in a weirdly dismissive way? It’s okay, we all do. I don’t know that viewers of this campaign will trust Citi to say what they mean, and do what they say. Nevertheless, I do like the campaign as it taps the right vein, connecting basic […]

Tune In To The 2016 Radio Mercury Awards

Radio Mercury 2016

As a copywriter, you have to appreciate radio advertising, when it’s well done. After all, it’s the writer’s medium. As a connoisseur of well-made radio, you also want to thank 2016 Radio Mercury Awards for honoring outstanding radio each year, and for gathering 101 compelling radio spots in one place. “At the heart of a […]

Lee Clow, Supreme Master, Will See You At The Gala

_BROTHER_CLOW_TEACHES”_TEASER_4__PART_2_-_YouTube

“Every morning I sit for hours on the beach holding my ether orb.” -Lee Clow The “cult of creativity” that is LA’s ad scene, will be gathering at the Beverly Hilton this week to give themselves trophies. What you are about to see are promotional videos for the “Sold Out” event. Southern California advertising people […]

Clearasil May Not Know Teens, But It Knows When To Trust Its Ad Agency

Unbelievable_Tricks_-_YouTube

Droga5 and Clearasil found a new way to talk to teens. This is from YouTube: Teens, would an uplifting video be a good way to tell you how fast our products work? We made one. For you. Because we heard you like these. We hope you like this one. Let us know if you do! […]

Trump’s “First Family” Look Is An Image That’s Hard To Beat

trump family robinson

There are new and variable factors to the election this year, which makes it maddening and interesting at the same time. Without wanting to forward anyone’s political agenda, as advertising professionals, we do want to offer what insight we can about the use of advertising to win elections. Much has been made of Donald Trump’s […]