Portland’s Direct Response Agencies Are In The Money

R2C Group - America_s Largest Independent Direct Response Agency

Portland is known the ad world over for Wieden+Kennedy and Nike. But there is another Portland lurking beneath the Swoosh. It’s mostly a tangled world of small shops fighting for table scraps and relevance beyond Oregon. Mostly, I say, because there’s yet another unheralded Portland agency world that is thriving. Three of Portland’s five largest […]

New Feature Film from Red Bull Media House (One of 600 Pieces of Content)

On Any Sunday_ The Next Chapter

Content is not king. Red Bull’s content is king. Werner Brell, managing director of Red Bull Media House, made a rare public appearance at the Content All Stars summit in New York recently. Journalist and MBA, Dorian Benkoil, was there to speak with him for Mediashift. I joked to Brell that a toilet paper company […]

It’s 2014, Do You Know Where Your Investment In Content Is?

Lester Wunderman __ Photos

When it comes to content marketing, Wunderman UK is all in. According to Campaign, the agency that invented the 1-800 toll-free number for businesses is now organizing its storytelling talent for better visibility, and profitability. Wunderman’s new content studio will consist of 25 content strategists, editors, writers, creatives and analysts. The move is part of […]

Be “Never Uncomfortable” In A New Pair of Sanüks

Wearing Sanük Shoes Is A Creature Comfort, Says Ignited

Choosing the right footwear can bring one comfort and a certain confidence, based on style and fit. For example, the wearers of Sanük brand shoes choose not to sweat the small stuff, thanks in large part to the utter comfort their shoes provide. Agency: Ignited in Los Angeles. Share

Laphroaig Scotch Welcomes Your Opinion In Socially Powered Sampling Campaign

Laphroaig Opinions Welcome Halloween Edition - YouTube

With Halloween just around the corner, Laphroaig Scotch is getting in the spirit. Let’s hear these unscripted, somewhat spooktacular, focus group responses to the unique taste of Laphroaig. To pair with the video, Laphroaig has also created a new cocktail to enjoy this Halloween. Laphroaig Trick or Treat Ingredients: 1 1/2 parts Laphroaig 10-Year-Old Single […]

Lundergan Grimes Chases McConnell Down The Stretch In Kentucky

KY horse race

It is hard to look away from the tight horse race for Mitch McConnell’s Senate seat. Pundits call the challenger, Alison Lundergan Grimes, 35, a long shot. If she’s such a long shot, why does the incumbent Senator need to appeal to Kentucky women with this charade of an ad? Perhaps, a new Courier-Journal/Survey USA […]

In The Hands of A Craftsman Like King, Vine Is Gatorific

lacoste on Instagram

When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. […]