You Can Rest Now. O&M Has Integrated Marketing for the Digital Age All Figured Out.

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Sampling is the oldest play in the book. Sampling works where ads do not, because people often need to “see it to believe it,” or taste it, as the case may be. Take Coke Zero. How can it possibly be as good as full-calorie Coca-Cola? The idea defies logic. It’s a problem that requires new […]

Hephaestus’ Helpful Hammer Delivers The Go-GURT

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Liberals arts majors rule. For only a liberal arts major is going to remake Classical mythology on behalf of Yoplait’s Go-GURT. In case you need a refresh on the topic, Hephaestus made all the weapons of the gods in Olympus. Here’s the update: Hephaestus was the blacksmith of the gods, so he’s the natural choice […]

Dime Store Cowboys Ride Again

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For women, sex is mental. For women who read Harlequin romance novels, their boring, poorly dressed and out-of-shape husbands hardly exist. That’s the message in two new spots from BBDO Toronto and Someplace Nice director Pete Henderson for Harlequin. Harlequin publishes 110 titles a month in 34 languages in 110 markets. So, why haven’t women […]

Look At Me When I’m Talking To You

Jason Sperling

Jason Sperling, SVP/ECD at RPA in Santa Monica, is posting his new book, Look At Me When I’m Talking To You on Instagram. He adds one illustrated page a day, for 160 days. – A Media and Content Explosion (continued) Between 2010 and 2013, content on the Internet tripled. Think about that. The population hasn’t […]

Tillamook and 72andsunny Do Dairy Right

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Cheese is good. Tillamook’s cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. John Russell, senior director of marketing at Tillamook, told Adweek, “We have an […]

Pepperoni With A Side of Ridicule: @PizzaHut Skewers “The Selfie” On YouTube

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Pizza Hut just made a faux public service announcement for the YouTube generation, as a means to sell more pizza. Let’s take a look: The video was made by Shareability, the first full service brand agency to focus exclusively on YouTube. According to their own website, the company combines the art and science of digital […]

Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good

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Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic […]

At Mad Men’s End, Don Draper Finds Himself In Perfect Harmony

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Don Draper and company have made their last ad. After seven seasons on AMC, Mad Men is done. Jon Hamm, the actor who portrayed Don Draper, spoke to the New York Times today about the show’s ambiguous conclusion. “My take is that, the next day, he (Don) wakes up in this beautiful place, and has […]

Don Draper About To Board A Bus To His Future (Will Advertising Be In It?)

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The last episode of the final season of Mad Men airs Sunday night. AMC’s seven season human drama set inside an advertising agency is a wrap. How is the show going to end? Don Draper, the show’s central character is presently lost in the middle of America. He’s waiting for a bus on a country […]

An Opportunity for Brands: Original Digital Video #ODV

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“What are you watching?” It used to be a simple question with easy answers like, “The Love Boat.” Thanks to the media omniverse, it’s a bit more complicated today. A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to […]