About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

Holiday Inn Journey to

Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]

Hipsters In Paradise

Hipsters In Paradise - AdPulp

Fashion specialists, YARD in New York City, unveiled a new spot for Timberland. Holy juxtapositions. Hipsters enjoy time spent in the woods and messing around in the city? This is big. And the great thing is said hipsters do not need two uniforms of nonconformity; one will do. “I’m made for this moment. I’m built […]

Nostalgia At Ten, Along With A Renewed Focus

4455 Maplewood

Ten years ago today we started an experiment here. The experiment has grown and morphed, and we, its producers, with it. There have been many things to learn along the way, and on this, the site’s 10th anniversary, I’d like to share some of the more pointed lessons that come to mind. 1) Do what […]

Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More)

Diet Coke - Taylor Swift Kittens - YouTube

Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let’s look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The […]

Colle+McVoy Wins Grain Belt For The Agency And Minnesota

Grain Belt « Grain Belt Grain Belt

I used to collect beer cans as a kid. So, I know an iconic local beer brand when I see one. Old Style, Iron City, Olympia, Pearl, and Yuengling—with beers like these, who needs PBR? Now that we’ve established that, some ad news… After a competitive review, Minneapolis agency Colle+McVoy has been selected to oversee […]

Smile On Your Brother, Buy Him Some KFC Right Now

KFC - Favorites Bucket _Get Together_ _30 Commercial - YouTube-1

Everyone loves KFC and America is a melting pot. Did I just utter two obvious boasts or present a miniature creative brief? In the following spot from FCB/Chicago, I believe the answer is both. Replay the spot, and you will see a body builder and a hippie chick coming together over fried chicken. Implausible? Not […]

When Content Scores Points For Brands, It Doesn’t Need Much Defense

pirelli calendar 2015

People like my friend Bob Hoffman, a.k.a. The Ad Contrarian, at times grow fatigued by all the hubbub around social media and content marketing. Bob says, “Content is a meaningless term — a media contrivance — invented by bullshit artists to add gravitas and mystery to mundane marketing activities.” Yes, Hoffman is a humorist at […]

Strong Women Make Better Senators

alisonforky on Instagram

Women are not pleased with the Republican Party — and with jackass moves like Senate Republicans blocking the equal pay bill, you can see why. We shall soon learn if the GOP will pay dearly for it during the mid-term elections in November. Which brings us to a few key races, and the women vying […]

Move 10% to 25% of Your Client’s TV Spending To Online Video

GoPro_ Let Me Take You To The Mountain - YouTube

Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $54.4 billion in advertising spending around the globe. According to The Wall Street Journal, Simm has been advising advertisers such as PepsiCo, Visa, McDonald’s and Apple to move 10% to 25% of their TV dollars to online video. It’s an exciting prospect. Say […]

Subway Crosses The Line, Bruce Turkel Throws A Flag #goodcall

Bruce Turkel on Fox Business_ New ad campaigns - Subway and Dominos - YouTube

Miami ad man, Bruce Turkel, appeared on Fox to provide expert commentary on two new commercials: a sexist blunder from Subway and a spot from Domino’s that features a voice ordering app for pizza. Turkel rightly claims that Subway missed the mark. You don’t tell people to go on a diet so they fit into […]