Marketing Buzzwords I’d Love To See Gone in 2013

I’m quite the admirer of George Carlin. No one dissected the modern English language so astutely the way he did. Particularly when it came to colloquialisms and phrases we all use. Writing for Talent Zoo, I’ve attempted to do this myself a few times over the years with the language of marketing and advertising: On […]

Does The Freelance Economy Improve Advertising?

I’ve worked at full-time jobs and also had long stretches as a freelancer. And as I wrote on Talent Zoo not long ago, more and more ad agencies are making the use of freelancers or permalancers a normal way of doing business. Writing on PandoDaily, site founder Sarah Lacy explores the flip side of our […]

Automated Writing Will Either Replace Us Or Push Us To Do Better

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I hadn’t noticed it until now, but each week, my Fantasy Football team gets a nice matchup recap. Like this one: I have to admit, it’s very cool. And creepy at the same time. A company called Automated Insights teamed up with Yahoo! this year to do this for each Fantasy Football game. That’s millions […]

Dumb Ways To Die Was Born Out Of Simplicity

I always like to read “how they did that” accounts of good advertising work. On Adweek today, there’s a good account of McCann Australia’s effort for train safety, which features a video showing “Dumb Ways To Die.” Frankly, this song is so damn catchy I downloaded it, burned it to a CD and am playing […]

Coca-Cola Is Talking. Who’s Going To Listen?

I’m about as loyal a customer of Coke as you’ll find. I grew up in Atlanta, which was largely built on Coca-Cola money. I drink several Diet Cokes a day, ask for it by name in every restaurant I’m at, and give dirty looks when the server asks, “Is Pepsi OK?” Having said all that, […]

Is A New Golden Age Of Local Radio Coming?

I tell ya, radio gets no love from anyone these days, it seems. Everyone I know, regardless of city, bitches about the quality of the radio stations in their market. And you’ll rarely find an agency excited to do radio for its clients. The ads are generally terrible, even though they don’t have to be. […]

Big Data Might Make Creative People Feel Small

So big data is all the rage now. In politics, we saw data used to boost turnout in the recent election, and in marketing we’re seeing it pervade every initiative from start to finish. Where does that leave creative people? Marketers are desperate for any logical way to measure their marketing efforts. Before they launch […]

Champagne Comes From Champagne. It’s That Simple.

I’ll admit there are plenty of things I didn’t know. One of them is that Champagne only comes from the Champagne region of France. This was a source of confusion when my girlfriend sent me to buy some champagne for her office last month, and I didn’t realize that California doesn’t produce champagne, only “sparking […]

GMO Labeling Was A No Go. But Maybe Not For Long.

Even in very blue Washington state, I didn’t really hear much about California’s Prop 37 this year, an initiative to label food products as containing Genetically Modified Organisms. There was a little bit of attention paid in the advertising industry because Alex Bogusky threw some money at the cause. But Prop 37 was defeated, largely […]