I can’t say that I’ve ever associated “Saatchi & Saatchi” with “mobile,” but as we’ve seen before, it’s an agency that’s quite fond of dropping books as self-promotional pieces. This time around, we get a little more useful information in Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing by Tom Eslinger. Now, keep in mind it’s May 2014, so the information is Eslinger’s book is timely and likely to …
Continue Reading about Mobile Magic Reveals Some Not-So-Secret But Valuable Information →