I’ve written recently about my skepticism of the worshippers of “brand storytelling” as the new Holy Grail of advertising. So, I wasn’t sure what to expect from Jim Signorelli’s book StoryBranding: Creating Standout Brands Through the Power of Story.
If you’re a rock fan, I highly recommend you check out “Sound City,” a new documentary about a legendary LA recording studio that was all analog. No one denies the power of our new digital tools to make great music, but in the movie we hear musicians lament the brilliant imperfections of old-school recording methods. […]
Here’s the one and only question I’ve been pondering about last night’s Super Bowl TV spots: Why was I instantly smitten with the Dodge RAM “So God Made A Farmer” spot but thought the Jeep “Whole Again” soldier tribute spot was crass and exploitative? I’m speaking of my immediate, visceral reaction to both commercials, which […]
Here’s a pretty direct newspaper ad that ran in the Times of India: The Huffington Post has more about the backstory on the ad: In the wake of a highly-publicized gang rape in which the 23-year-old female victim died from the injuries she sustained, the Indian newspaper printed an ad on January 22nd asking men […]
Not long ago, I got an assignment for a technology company. They were an also-ran company in a crowded category, and they didn’t have a strong brand identity or any real unique benefits to tout. In a situation like that, there are basically two choices: concoct a story that may or many not be rooted […]
Moving out here to Washington state last year, I’ve noticed that many local farmers have a higher profile than in other states, thanks to farm-to-table restaurants and farmers markets. But in general, I (and I suspect most city dwellers) have very little understanding of modern farming. Farming advocates are trying to change that, launching a […]
Saturday Night Live’s last episode featured this parody ad for the Starbucks Verismo: What caught everyone’s interest were the voices of the machines, which do sound as if they were performed by a African-American actors. Ad Age has an article on the broader debate. You can save the “is it racism or not” arguments for […]