Scam Ads Are Nothing New. Perhaps The Old Ways Of Judging Aren’t Working.

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Every advertising awards show season brings with it a crop of scam ads that get entered into shows and win. This year (and it’s still early in the year,) a campaign created by JWT India for Ford got nailed for being fake. The creatives supposedly responsible for the ads were terminated. Ad Age has been […]

MarketMixNW 2013 Offers Up A Valuable Mix Of Marketing Information

SEATTLE—There weren’t any Grumpy Cats like at SxSW or half-naked Argentine Creative Directors like at Cannes, but the MarketMix 2013 Conference sponsored by the Puget Sound American Marketing Association did prove worthwhile, at least from this copywriter’s perspective. The key to these types of conferences is to pick some sessions on topics you don’t know […]

Google Isn’t Afraid To Advertise Itself At The Right Moment

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Someone on my Facebook feed referenced today’s New York Times article about working at Google. Clicking on the link shows me that Google’s ready to reinforce the message when good news appears: But what’s really interesting is this quote, in which one employee jabs straight at the advertising industry: Allison Mooney, 32, joined Google two […]

If CMOs Can Rate Agencies, Then Marketing Directors Should Be Rated Too

I always take company reviews I read on Glassdoor or services like TripAdvisor with a grain of salt. Because you never really know who’s behind the review and if they have an ax to grind. Yes, if you take these reviews in the aggregate you can get a good picture of a restaurant or service […]

In Advertising, You Don’t Need Money To Be Part Of The 1%

Perhaps you saw this video making the rounds that looked at wealth distribution: Clearly, the 1% have it pretty good. But in advertising and marketing, there’s also a Top 1% that’s equally out of touch: The 1% talks endlessly about the implications of a Burger King Twitter hack, but wouldn’t dream of ever eating there. […]

The “De-Skilling” Of The Ad Industry Isn’t Just Happening In America

I tend to view the advertising industry through an American lens. But over at The Guardian’s Advertising hub blog, Shuan Varga, Chairman and Creative Director of Ingenuity, talks about some problems the UK ad industry is facing in light of budget cutbacks. His arguments sound awfully familiar, except he calls the dismissal of experienced ad […]

What’s The Future Of Business? Comes With An Incomplete Answer

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When I review books here on AdPulp, I don’t talk about whether I like a book or don’t like it, or whether it’s well-written or not. I simply try to answer the question, “What would AdPulp readers learn by reading this book?” With that mind, I confess: I simply don’t know what to make of […]

George Lois Talks CLIOs, Ads, And Industry A–holes

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At this year’s CLIO Awards, legendary adman George Lois will be the recipient of the Lifetime Achievement Awards. AdPulp had the opportunity to ask him some questions about his work and the state of the industry today. The man certainly tells it like he sees it. After all the accolades and awards you’ve gotten, is […]

Leadership Conversations Challenges Us To Move Up If We’re Ready

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What does it take to be a leader in an advertising industry or marketing firm? As I’ve noted before, many great copywriters and art directors don’t make great creative directors. It’s a different set of skills. And sometimes, for the agency or the person, this discovery is made too late — either after a promotion […]

Predictive Analytics Shows How Marketers Are Using – And Loving – Big Data

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I recently wrote about Big Data and how creative people might get left behind in the great rush to mine the data for insights into consumer behavior. In Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, author Eric Siegel takes a look at a broad spectrum of companies and organizations […]