Super Bowl Spots: Jeep Versus Dodge RAM And My Dual Reaction

Here’s the one and only question I’ve been pondering about last night’s Super Bowl TV spots: Why was I instantly smitten with the Dodge RAM “So God Made A Farmer” spot but thought the Jeep “Whole Again” soldier tribute spot was crass and exploitative? I’m speaking of my immediate, visceral reaction to both commercials, which […]

India Issues Its Men A Challenge Via The Newspaper

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Here’s a pretty direct newspaper ad that ran in the Times of India: The Huffington Post has more about the backstory on the ad: In the wake of a highly-publicized gang rape in which the 23-year-old female victim died from the injuries she sustained, the Indian newspaper printed an ad on January 22nd asking men […]

Brand Storytelling Is Just A Fancier Way Of Lying, Right?

Not long ago, I got an assignment for a technology company. They were an also-ran company in a crowded category, and they didn’t have a strong brand identity or any real unique benefits to tout. In a situation like that, there are basically two choices: concoct a story that may or many not be rooted […]

The Edge of Farming Looks At What Many Of Us Rarely See

Moving out here to Washington state last year, I’ve noticed that many local farmers have a higher profile than in other states, thanks to farm-to-table restaurants and farmers markets. But in general, I (and I suspect most city dwellers) have very little understanding of modern farming. Farming advocates are trying to change that, launching a […]

The Miami Ad School Goes Pro With NYC Workshops And Seminars

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I’ve written about it a couple of times before: It’s incredibly difficult to be a busy working professional in advertising and marketing while learning new skills or keeping up with technology and trends. So if going back to school full-time isn’t feasible, what options are there besides the costly Hyper Island Master Class? Enter Miami […]

Parody Ad Suggests Starbucks Adds ‘Tude To Every Cup

Saturday Night Live’s last episode featured this parody ad for the Starbucks Verismo: What caught everyone’s interest were the voices of the machines, which do sound as if they were performed by a African-American actors. Ad Age has an article on the broader debate. You can save the “is it racism or not” arguments for […]

More Thoughts On Social Media Is Bullshit

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David already covered the book, but author B.J. Mendelson specifically asked me for my thoughts. I’m happy to oblige. With a title like Social Media Is Bullshit, B.J. Mendelson created a bit of a Rorschach test with his new book. Depending on how you feel about social media, or your role in using it for […]

Advertising Is Full Of Sinners. Now We Can Confess.

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Pride. Sloth. Envy. Wrath. Lust. Gluttony. Greed. What would advertising be without them? We all have those dirty, secretive thoughts we have during meetings or concepting sessions, or when we’re alone at our desks. Now, creatives David Ma and Nick Hugh Schmidt are letting you confess. And then be judged. Enter yours at The Creative […]

Should You Advertise In Unfriendly Territory? The Mormons Do.

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Last night I went to see the touring production of “The Book of Mormon,” a musical from the creators of South Park. It’s quite funny, but it takes some serious jabs at the LDS Church and the origins of its beliefs. Flipping through the Playbill I got when I entered, I noticed several ads like […]

Automated Creativity Is Coming But Its Success Won’t Be Automatic

A while back, I wrote about the automated Fantasy Football recap articles I’d been getting this year. It got me thinking. With so much space to be filled (see David’s post from earlier this morning), is it worth it for brands to get humans to do this work? If the data can be analyzed and […]