Subtlety? FAQ That Ship.

Subtlety? FAQ That Ship. - AdPulp

So in the past two weeks, we’ve seen a couple of spots go for a disguised profanity joke. And they’re getting attention. First, the Kmart “Ship My Pants” spot: And now, the Philips Norelco “I’d FAQ Me” spots: As I learned when I wrote this Talent Zoo column about cursing, clearly there’s something about cursing, […]

Coke Zero Even Makes PowerPoint A Bit More Refreshing

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This is a pretty fun look at the thinking behind Coke Zero’s sponsorship of March Madness. From Droga5: I’m not sure exactly when or where else it appears other than SlideShare, but that’s enough to suspect it’ll get passed around the office by basketball lovers. Share

Brutal Simplicity Of Thought Looks Good But Simply Lacks A Deep Purpose

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I have to admit, I’m a sucker for books like the one created by M&C Saatchi, “Brutal Simplicity of Thought: How It Changed The World.” Much like its title implies, this is a simple book: Elegantly written and designed, each two-page spread offers a simple visual, along with one question and a three-sentence answer. Some […]

Advertising Could Use Some Farm-to-Table Thinking

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In the first episode of “Portlandia,” Fred and Carrie order meals in a restaurant, then decide to visit a farm to find out how the animals they’re eating were raised. Absurd? Maybe. But I’ve noticed that when I visit local farmers’ markets, I appreciate the growers and farmers, and their food, more. I think that […]

A Bilingual Tide Spot? Sí.

So I’m zoned out here watching “Seinfeld” reruns when this spot comes up: Gotta admit, it’s a pretty good way to grab viewers’ attention. Even that of a gringo like myself. Share

Scam Ads Are Nothing New. Perhaps The Old Ways Of Judging Aren’t Working.

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Every advertising awards show season brings with it a crop of scam ads that get entered into shows and win. This year (and it’s still early in the year,) a campaign created by JWT India for Ford got nailed for being fake. The creatives supposedly responsible for the ads were terminated. Ad Age has been […]

MarketMixNW 2013 Offers Up A Valuable Mix Of Marketing Information

SEATTLE—There weren’t any Grumpy Cats like at SxSW or half-naked Argentine Creative Directors like at Cannes, but the MarketMix 2013 Conference sponsored by the Puget Sound American Marketing Association did prove worthwhile, at least from this copywriter’s perspective. The key to these types of conferences is to pick some sessions on topics you don’t know […]

Google Isn’t Afraid To Advertise Itself At The Right Moment

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Someone on my Facebook feed referenced today’s New York Times article about working at Google. Clicking on the link shows me that Google’s ready to reinforce the message when good news appears: But what’s really interesting is this quote, in which one employee jabs straight at the advertising industry: Allison Mooney, 32, joined Google two […]

If CMOs Can Rate Agencies, Then Marketing Directors Should Be Rated Too

I always take company reviews I read on Glassdoor or services like TripAdvisor with a grain of salt. Because you never really know who’s behind the review and if they have an ax to grind. Yes, if you take these reviews in the aggregate you can get a good picture of a restaurant or service […]

In Advertising, You Don’t Need Money To Be Part Of The 1%

Perhaps you saw this video making the rounds that looked at wealth distribution: Clearly, the 1% have it pretty good. But in advertising and marketing, there’s also a Top 1% that’s equally out of touch: The 1% talks endlessly about the implications of a Burger King Twitter hack, but wouldn’t dream of ever eating there. […]