60 Minute Brand Strategist Goes Deep Into Branding With Style

idrismootee

I’ve long ago stopped paying much attention to people who throw around the word “branding” or keep harping on the meaning of “brand.” Because depending on where you work — an ad agency, a design firm, a digital marketing shop, etc. — branding and brand building means something different to you. Still, it’s illuminating to […]

Quiet Doesn’t Always Work In Ad Agencies

images

Most of you reading this don’t know me, but I’m quite an introvert. Long ago, an art director partner of mine said once, “You don’t talk much…but you’re thinking.” Which is true. I’m the quiet one in meetings, which is often perceived as being distant and uncaring. And I’m sure my career has suffered because […]

A Native Smokin’ BeanCast

Cheerios

I appeared on Bob Knorpp’s always-entertaining Beancast earlier tonight, along with Mitch Joel and Greg March. We discussed a lot of things, including this controversial Cheerios spot: Also on the agenda was Google’s native advertising push, the return of Camel cigarette ads to magazines, and Gary Vaynerchuck’s new content person. Give it a listen! Episode […]

Marketing Hyperbole Is The Absolute Worst Thing Ever

20100918182940

At AdPulp, we’re competing for attention and eyeballs. So I’m quote conscious of the fact that when we write something, the title gets shared on sites like Twitter. If the title isn’t provocative, it won’t get clicked on. That kind of fear has driven marketing gurus and guru-wannabes to dial up the hype of their […]

Data Points Makes For Surprisingly Fun Number Crunching

DataPoints300

With most marketing books, their titles and subtitles make them seem way too pretentious and self-important. Which is why I had a feeling that Nathan Yau’s book Data Points: Visualization That Means Something could be refreshingly human. And I was right. Yau, a statistician and the creator of FlowingData.com, has done something I’ve rarely seen: […]

Site AI Aims To Bring Big Interpretation To Big Data

Automated Insights

I’ve written before about a company called Automated Insights and their “written” fantasy football recaps and other content. Now, they’re broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our […]

Targeting Is Futile When Our Audience Is Everyone, Everywhere

images

“Opinions are like assholes. Everybody’s got one.” This little truism is especially true today. We’re all critics, even when we’re consumers at the same time. So can brands narrowly target an audience anymore, or will they hear about their marketing from everyone, regardless of whether they’re the target? Case in point: The recent Mountain Dew […]

The Only Thing “TRUE” Here Is A Bad Ad From A PR Firm

fh

It’s no secret that PR firms are looking to branch out into other realms like advertising and content creation. Nothing wrong with that at all, if they bring in the right talent who can help them compete in those areas. But this ad from PR firm FleishmanHillard is a deceptive one. It’s on the back […]

“Dumb Ways To Die” Lives On As Best Of Show At The One Show

ddwd

Lord knows I’ve had things to say about awards shows and their questionable judging, but this time I truly believe The One Show got it right. Congratulations to McCann in Melbourne for their effort on behalf of safety on Metro Trains called Dumb Ways To Die. It was awarded Best Of Show at The One […]