Since I moved to Seattle, I’ve become much more aware of environmental issues and groups that draw attention to them. But where I came from, it’s another story. We’ve seen many attempts in recent years by marketers to capitalize on a growing awareness by consumers of environmental issues. Today’s New York Times reports on the […]
SEATTLE—There are rubber chickens hanging in the agency’s storefront-like window facing 5th Avenue in downtown Seattle. There’s a giant statue of Merlin greeting you at the door. There’s a jar full of white powder marked “cocaine” in the bathroom. The CEO’s office is decorated like a butcher shop, and the CCO’s office resembles a set […]
So in the past two weeks, we’ve seen a couple of spots go for a disguised profanity joke. And they’re getting attention. First, the Kmart “Ship My Pants” spot: And now, the Philips Norelco “I’d FAQ Me” spots: As I learned when I wrote this Talent Zoo column about cursing, clearly there’s something about cursing, […]
I have to admit, I’m a sucker for books like the one created by M&C Saatchi, “Brutal Simplicity of Thought: How It Changed The World.” Much like its title implies, this is a simple book: Elegantly written and designed, each two-page spread offers a simple visual, along with one question and a three-sentence answer. Some […]
In the first episode of “Portlandia,” Fred and Carrie order meals in a restaurant, then decide to visit a farm to find out how the animals they’re eating were raised. Absurd? Maybe. But I’ve noticed that when I visit local farmers’ markets, I appreciate the growers and farmers, and their food, more. I think that […]
So I’m zoned out here watching “Seinfeld” reruns when this spot comes up: Gotta admit, it’s a pretty good way to grab viewers’ attention. Even that of a gringo like myself.
Every advertising awards show season brings with it a crop of scam ads that get entered into shows and win. This year (and it’s still early in the year,) a campaign created by JWT India for Ford got nailed for being fake. The creatives supposedly responsible for the ads were terminated. Ad Age has been […]
SEATTLE—There weren’t any Grumpy Cats like at SxSW or half-naked Argentine Creative Directors like at Cannes, but the MarketMix 2013 Conference sponsored by the Puget Sound American Marketing Association did prove worthwhile, at least from this copywriter’s perspective. The key to these types of conferences is to pick some sessions on topics you don’t know […]