Data Points Makes For Surprisingly Fun Number Crunching

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With most marketing books, their titles and subtitles make them seem way too pretentious and self-important. Which is why I had a feeling that Nathan Yau’s book Data Points: Visualization That Means Something could be refreshingly human. And I was right. Yau, a statistician and the creator of FlowingData.com, has done something I’ve rarely seen: […]

Site AI Aims To Bring Big Interpretation To Big Data

Automated Insights

I’ve written before about a company called Automated Insights and their “written” fantasy football recaps and other content. Now, they’re broadening their reach with the launch of Site AI, a new service that summarizes web analytics and site stats using reports written to simulate everyday language. This could mark an interesting turning point in our […]

Targeting Is Futile When Our Audience Is Everyone, Everywhere

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“Opinions are like assholes. Everybody’s got one.” This little truism is especially true today. We’re all critics, even when we’re consumers at the same time. So can brands narrowly target an audience anymore, or will they hear about their marketing from everyone, regardless of whether they’re the target? Case in point: The recent Mountain Dew […]

The Only Thing “TRUE” Here Is A Bad Ad From A PR Firm

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It’s no secret that PR firms are looking to branch out into other realms like advertising and content creation. Nothing wrong with that at all, if they bring in the right talent who can help them compete in those areas. But this ad from PR firm FleishmanHillard is a deceptive one. It’s on the back […]

“Dumb Ways To Die” Lives On As Best Of Show At The One Show

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Lord knows I’ve had things to say about awards shows and their questionable judging, but this time I truly believe The One Show got it right. Congratulations to McCann in Melbourne for their effort on behalf of safety on Metro Trains called Dumb Ways To Die. It was awarded Best Of Show at The One […]

PointRoll Blows An Opportunity By Sucking On Ad Age’s Cover

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When I opened my copy of Advertising Age today, I was confronted with this coverwrap from PointRoll. I’d like to think that if I were to create an ad that, by simple virtue of its placement, would immediately command the attention of every Ad Age subscriber, I’d do something a lot less, well, sucky. There […]

Authentic Brands Attract, And Deserve, Authentic Scrutiny

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Last week, I posted some contrarian views on Dove’s “Real Beauty Sketches” idea. Writing in Forbes CMO Network, Will Burns leaps to the defense of Dove and smacks down the criticism of the video, calling the criticism “ugly” and “absurd.” Burns is off the mark here with his characterizations. There’s nothing ugly or absurd about […]

It’s Earth Day. Do Consumers Really Care about “Green” Products?

Cleaning Products - Naturally Derived | Green Works

Since I moved to Seattle, I’ve become much more aware of environmental issues and groups that draw attention to them. But where I came from, it’s another story. We’ve seen many attempts in recent years by marketers to capitalize on a growing awareness by consumers of environmental issues. Today’s New York Times reports on the […]

Two Contrarian Views on Dove’s “Real Beauty Sketches”

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Every now and then, an idea captivates the advertising world and beyond. This week, that honor goes to Dove’s “Real Beauty Sketches.” It’s a very simple idea rooted in a universal truth: We don’t see ourselves the way the world sees us. And to dramatize that through the lens of a criminal sketch artist — […]