The Underworld Of Below-The-Line Advertising

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This is what you call a “slot topper.” I didn’t write this particular one, but it’s exactly what it sounds like. Most copywriters, at one point or another, work on things considered “below-the-line.” But does this kind of work get any respect, or results? Some people love to go around saying things like, “Advertising is […]

Is Marketing An Act Of Love Or War?

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Have you ever thought of your customers as an “insurgency” that needs to be fought and overcome? Or are your customers people who can be taught to love your brand? In marketing, the goal is always “more” something: More sales, more awareness, more attention, more engagement. I’d imagine marketers who prefer love and attraction to […]

The Publicis-Omnicom Merger: I Have One Question

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You can go to Ad Age, Jim Edwards’ coverage on Business Insider or DigiDay to get all sorts of news and reactions to today’s announcement regarding the merger of Publicis and Omnicom. Besides really throwing everyone’s summer weekend into chaos, opinions are flying regarding the merits of the deal. Here’s my biggest question: Is there […]

North Promotes Oregon’s ObamaCare State Exchange With Song

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With health insurance exchanges set to launch later this year as part of the Affordable Care Act, I’ve been very curious to see how they’ll be marketed. Since they’re being launched on a state-by-state basis, we’re going to see a lot of different messages. Oregon, with its Cover Oregon campaign, is definitely playing up the […]

Spotlight On NW Brands: Bunnyjuice Spices Up Hospitality

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Hood River, Oregon is known for lots of things: Beautiful scenery, kitesailing and kayaking, and a charming downtown. It’s also home to a quirky little company called Bunnyjuice that’s making a splash in Las Vegas hotels. The company offers “Lovekits” available for purchase in-room. You know, a little something for when you and your sweetie […]

Some Light Holiday Reading: The Evolution Of Advertising

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Check out this 472-slide presentation from HubSpot. It’s quite entertaining and comprehensive. The Evolution of Advertising: How Consumers Won the War for Their Attention from HubSpot All-in-one Marketing Software Have a great Independence Day Weekend. Share

Square Tomato Looks For Juicy Client Challenges

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SEATTLE—You have to trek up four flights of inconveniently located stairs to get to the office of Square Tomato, an agency located in the shadow of CenturyLink Field. So when a strange man knocked on the door unannounced and inquired about advertising services, agency principal Frank Clark was a little skeptical. Turns out the man […]

Mizuno Wisely Runs Away From Real-Time Marketing

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Like many people, I was impressed watching Texas state Senator Wendy Davis attempt a 13-hour filibuster of an anti-choice law. She couldn’t sit, eat, drink, or even lean on anything for support as she spoke. So it’s no surprise that the Mizuno Women’s Wave Rider sneakers she wore have gained a bit of attention, as […]

Quiet Doesn’t Work In Ad Agencies

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Following up on a recent post, I decided to take a closer look at introverts in the ad industry: Advertising is a subjective business that’s prone to groupthink. Do quiet people react to certain types of advertising the same way as extroverts? I wonder how many bad ads, or how many brand problems, could’ve been […]

Timesheets Are A Problem At Mediocre Agencies. But Are They Fraud?

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“Fraud” is a very strong accusation, and that’s why this column in the Agency Post, written by Deborah Fisher of Response Mine Interactive got my attention. Fisher provides the all-too-common view of timesheets in the agency world: Driven by the need to bill clients in a timely manner, the accounting department nips at the heels […]