Brandjack Chronicles The Brouhahas Of Marketing

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Nearly every marketing book I review for AdPulp contains a handful of case studies or brand examples. But they have nothing on the sheer quantity of case studies and “learnings” to be found in Brandjack: How Your Reputation Is At Risk From Brand Pirates and What To Do About it by Quentin Langley. “Dell Hell” […]

Producing Mass Quantities of Content Might Be The New Normal

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I’ve been working on lots of little assignments for one of my clients these days. Greeting cards, web videos, blog posts, that sort of thin. Are all these bits of content adding up to a successful career, or a successful brand? Well, I’m not sure. But it appears to be the future of advertising. We […]

When An Agency/Client Relationship Goes Publicly Stale

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When Cramer-Krasselt decided to publicly break up with client Panera Bread last week, they were quite definitive about labeling the client as difficult. I saw two reactions to this: “Good for C-K,” and “They’re just doing this as a PR stunt, who’d want to hire them?” Frankly, many clients have rightfully earned a reputation for […]

Storyscaping Offers Good Advice Wrapped In Self-Promotion and Buzzword Bingo

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It really has become quite the phenomenon for ad agencies to roll up their trademarked processes and new business presentations in full-length books. We get a strong whiff of that in Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl of SapientNitro. At its core, Storyscaping is essentially an exhortation we’ve […]

Telling A Life Story Reaps Rewards For Buntin

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Congrats to friend of AdPulp Jason Wright and the crew at The Buntin Group in Nashville. They recently won a Silver at the national American Advertising Awards for this short film done on behalf of A Life Story Foundation, which promotes awareness of ALS (Lou Gehrig’s Disease). The video features Kevin Swan, who was diagnosed […]

Holding Companies Don’t Hold All The Cards

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A recent article in Adweek wondered if independent ad agencies can thrive in the “merger era.” The answer, of course, is yes. In the era of “storytelling” and “content” nearly anyone and their project manager can get into the advertising business. But it’s not a guaranteed path to success. The weaknesses of upper management are […]

Mobile Magic Reveals Some Not-So-Secret But Valuable Information

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I can’t say that I’ve ever associated “Saatchi & Saatchi” with “mobile,” but as we’ve seen before, it’s an agency that’s quite fond of dropping books as self-promotional pieces. This time around, we get a little more useful information in Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing by Tom Eslinger. Now, keep […]

Let’s Stop The Mass Use Of Artisanal Language In Advertising

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When I was first learning to be a copywriter, I was told that powerful advertising writing exists in the verbs. Not the adjectives. Many advertisers don’t understand that. Real estate clients are quite guilty of this. And restaurants. But this is quite a doozy: Hey @McDonalds–I don't think "artisan" means what you think it means. […]

Power Branding and Unconscious Branding Provide Two Great Viewpoints

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Two books – one new, one newly in paperback – provide equally valuable looks at branding from two very different perspectives. I’ve always liked Steve McKee’s columns on BloombergBusinessweek.com, and he’s taken the best of them (I like that idea too!) and weaved them into Power Branding: Leveraging the Success of the World’s Great Brands. […]

Legal Marijuana Businesses Need Sophisticated Marketers

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It’s quite an experience to be living in Seattle, where marijuana has been legalized for recreational purposes. However, retail shops aren’t open yet, and communities and the State of Washington are still passing other laws to cope with the realities of this new business. And there’s also one thing missing right now: Marketing and advertising […]