Okay, so the headline’s a bit overstated. This BusinessWeek article focuses on a lawsuit filed when Panera Bread tried to prevent Qdoba Mexican Grill from opening nearby because Panera contended “a burrito is a sandwich.” Panera has a clause in its lease that prevents the White City Shopping Center in Shrewsbury from renting to another […]
Today’s New York Times explores the world of marketers who are busy producing their own full-length TV shows and movies: Advertisers say they are prepared to give the shows to networks free or in exchange for commercial air time; such offers could appeal to networks looking to control costs. But some network executives voiced skepticism […]
Okay, here’s a lesson for all you brand builders out there: If you have a business with an e-commerce component, like say, a major electronics retailer, and you take pre-orders over the web for the hottest video game system of the Christmas season, don’t cancel all the pre-orders 3 days later, explaining that your online […]
“Ron Kind even spent your tax dollars to pay teenage girls to watch pornographic movies with probes connected to their genitalia.” Wow. As a copywriter, I do kinda admire getting away with that line in a spot. This ad is from a Wisconsin Congressional race.
I recently checked my credit rating (thanks to AnnualCreditReport.com), which is something everyone needs to do regularly. I noticed that Capital One, they of the “pillaging Vikings” and David Spade “NO” commercials, had checked my credit dozens of times this year. I do not have, nor have I ever had, a Capital One credit card. […]
“There are no bad advertising agencies, only bad agency-client relationships,” said Kenneth G. Romanzi, domestic chief operating officer at Ocean Spray Cranberries. Someone’s been drinking the Cranberry Kool-Aid. Actually, it’s just a snippet from a good article in today’s New York Times on the state of agency-client relationships.
Over at The Truth About Cars, editor Robert Farago talks about his trip to JWT’s New York office to discuss Ford’s “Bold Moves” Internet-based efforts. As soon as our chat commenced, I discovered that “transparency” was the name of JWT’s game. My bright eyed and tie-less adtagonist wanted to know if I– or anyone else– […]
I confess that I don’t know much about the Massachusetts governor’s race, but here’s a pretty freaky ad for candidate Kerry Healey: Here’s some background about the ad from Salon.com, but if there are any Massachusetts AdPulpers who can shed a little more light on this race, please comment. This political season seems like it’s […]