I firmly believe that advertising and marketing professionals need people out in the media who provide checks and balances. So I was privileged to talk with consumer advocate David Horowitz of FightBack.com on a new Hot Mic podcast on Radio Talent Zoo. We talked about some big issues in the advertising industry, including “loyalty” programs, […]
When I first heard about the ad below, created by the right-wing Move America Forward organization, I was reminded of this poster, created for the relatively liberal Bill Maher’s book When You Ride Alone, You Ride With Bin Laden. YouTube is clearly demonstrating an ability to get all sorts of issues out to the public. […]
Boy, if you thought DraftFCB was up shit’s creek before, you ain’t seen nothing yet. Because the key client decision-maker at Wal-Mart who gave the account to them has gone–after 9 months on the job. From Ad Age: Ms. Roehm’s departure comes a little more than a month after the retailer handed its account to […]
Still one of the funniest videos ever made about the ad biz, courtesy of the now out-of-business Elvis & Bonaparte Advertising in Portland. By the way, someone recently registered ReachFrequency.com just to post this video by itself. It’s a bit mysterious.
“We’re turning Interpublic into a real company.” So says Michael Roth, CEO of Interpublic. Ad Age has the full report on what Roth said today at a media-industry conference.
Not sure if you need to be a subscriber to read the whole thing, but Adweek has an interesting report on the McCann creatives who underwent basic training in order to fully understand life in the US Army so they could work on their new account: By his second day of basic training at Fort […]
In an interview in today’s New York Times, Hamish McLennan, new CEO of Y&R Brands and Ann Fudge’s replacement, talks about the challenges that agency faces: Q. What is your perception of Y&R’s place in the industry? A. Generally, it’s going well. We’ve got $800 million in global revenue. What’s happened in North America over […]
BusinessWeek reports on the big push the radio industry will make next year to promote HD radio. If there’s anything the radio industry can do successfully, it’s to get airtime for itself: In its largest advertising campaign ever, the broadcast radio industry plans to give up airtime next year valued at more than $250 million […]