Easy Come, Easy Go: Wal-Mart Drops DraftFCB

You read that right. Adweek is reporting as of 5:30 Thursday night: Just weeks after hiring DraftFCB in one of the year’s most closely watched reviews, Wal-Mart is splitting with the Interpublic Group agency and plans to put its $570 million ad account back in play “based on new information that has come to light […]

Apparently, Proofreaders May Be Banned Next

Well, on the very same day I post about bad writing (see “Righting The Writing” below) along comes this ad from the “Center For Consumer Freedom” (read: a lobbying group for major food and tobacco manufacturers) which is reacting to New York City’s recent vote to ban trans-fats. The ad states that trans-fat, apparently, is […]

There’s Something In The Amsterdam Water

Once again, from BusinessWeek (you can tell I read it a lot), a closer look at shops in Amsterdam, which are gathering momentum with global clients: Why Amsterdam? The city’s openness and bicycle-to-work lifestyle helps attract talent, as do a vibrant design scene and a cosmopolitan mix of people. “Amsterdam allows us to be in […]

Advertisers Are Tuning Out Radio

Perhaps it isn’t a shock, but it’s still news. From BusinessWeek: The radio industry won’t want to hear this. Advertising dollars are shifting online faster than analysts anticipated. In fact, advertisers will soon spend as much money on the Internet as they do on the airwaves, according to a newly released eMarketer study. By 2007, […]

Righting the Writing

I’ve been contributing to AdPulp for almost two years now, and most of the time, I post things so hastily I’ll usually have to go back and fix an error or two. Such is the world we live in, always pressed for time. As a result, I’m noticing more careless writing in the world. And […]

Hey, It’s Only $500 Million

More stories about Julie Roehm and the future of the Wal-Mart account pop up today. Brandweek addresses the future of the account, pondering this: Whether the remaining management team will stick with Roehm’s decision in late October to hire DraftFCB in New York to replace GSD&M in Austin, Texas, and Bernstein-Rein in Kansas City, Mo., […]

Anonymous Source Says D/FCB Lion Ad Screwed Roehm

Take it for what it’s worth. Speculation is leaking out about Julie Roehm’s quick departure from Wal-Mart. From Mediapost: One source says that during the pitch process for the Wal-Mart account, a lot of “gratuitous gifts” changed hands, raising eyebrows inside the company. Wal-Mart has a very strict policy about gratuities. While many executives in […]

David Horowitz Still Fights Back. Listen To Him.

I firmly believe that advertising and marketing professionals need people out in the media who provide checks and balances. So I was privileged to talk with consumer advocate David Horowitz of FightBack.com on a new Hot Mic podcast on Radio Talent Zoo. We talked about some big issues in the advertising industry, including “loyalty” programs, […]