That’s A $3.5 Billion Dollar Account–Yes, BILLION

The top story in the ad world today–Ad Age and Adweek both report on the $3.2 Billion GM Media business being awarded to Starcom MediaVest based in Chicago. The incumbents were GM Mediaworks in Warren, Mich., and LCI in New York. I can’t even concieve of the numbers involved. It just blows my mind how […]

Free Poster! (Is That Good Marketing?)

Seth Godin recently wrote a list of “What Every Good Marketer Should Know” and the folks at BrandPlay have designed his words as a downloadable PDF poster. You can download it by clicking here. Among the nuggets I particularly like are: “Marketing is the way your people answer the phone, the typesetting on your bills […]

Installing An Upgrade To Ad Industry 2.0

A shameless plug for my new column on Talent Zoo. I’ve noticed for a long time how many ad people get away with being igorant about the new media landscape. It’s rather odd timing, since I began working on it prior to last week’s AAAA conference. Admittedly, I don’t think anyone reading AdPulp has the […]

Selling To The Over-50 Crowd

Today’s LA Times has a great story on the continuing preoccupation with marketing to 18-to-49 year olds. The article suggests that today’s 50+ consumers aren’t the fuddy-duddy, set-in-their-ways people their parents were; rather they’re people with money to spend and a desire to try new brands and new experiences. Since few people in advertising (or […]

Does Grey Have The “Worst Agency Reel?” Judge For Yourself

After receiving the dubious award of “Worst Agency Reel” by the readers of Adweek, the folks at Grey decided to put their work up for everyone to see. The Grey reel is online at worstagencyreel.com I suppose I have seen worse, but I sure know I’ve seen better. Share

Talent Zoo Launches Web Site Redesign

Our good friends and sponsors at Talent Zoo have relaunched their web site with a new look and feel. Talent Zoo offers services for both jobseekers and employers in the advertising and marketing industries. Plus, there’s all sorts of original content (some of which I write), ad industry guest columns, a salary monitor and career […]

Volvo CEO Uses An Old Idea To Plead For New Ideas

At the 4A’s management conference in Bermuda, Volvo CEO Anne Belec made a speech in which she announced to the crowd that she was looking for new ideas for her auto brand. And she did it right in front of Ron Berger, the CEO of her current agency Euro RSCG, who introduced her to the […]

For Nike, Sears Just Doesn’t Do It

This article in the New York Times reports that Nike has decided to stop selling its shoes and clothing at Sears. The speculation is that Nike is afraid of having its brand end up at whatever types of low-end stores emerge from the Sears/Kmart merger. I actually think this is a great move by Nike. […]

And The Winner Is…

Last month Adweek held an online poll where you could rate certain agencies in certain categories. I can’t find an online link to the full report, but I’ve seen it in print. Here are some of the top category vote getters: Most Competitive: Crispin Porter & Bogusky Most Complacent: Grey Most Overrated: Deutsch Most Underrated: […]

Why Are Mitsubishi And Isuzu Driving Off A Cliff?

I drive a 1995 Mitsubishi Montero with 140,000 miles on it. I love it, but at the rate the automaker is going, I won’t be able to buy one to replace it. Adweek reports on the departure of two more marketing executives from Mitsubishi, the latest in a long string of ‘em. Mitusbishi’s sales declined […]