In an article on Slate, Seth Stevenson calls for an end for the kind of TV spots that make you go “huh?”: “Enough already with the “twisted” humor. The willful wackiness. The over-the-top, absurdist scenarios.” I’ve written about this before. It’s hard for advertising to push the envelope when real life already is doing a […]
Google will soon be experimenting with larger form ads, giving advertisers more control over where their ads are shown, how they pay for them and what they look like. Google’s market value is currently higher than Viacom and Disney. Ad people–planners, AE’s, media folks, and creatives alike–had better start including Google ads in their client’s […]
In an interview with Ad Age, Mel Karmazin, the CEO of Sirus Satellite Radio, predicts that ad revenue on Sirius will reach $100 million by 2007, although the music stations won’t carry ads, just the news, sports and entertainment stations. Sounds to me like there’s a whole new opportunity for radio advertising to get more […]
Let us pause (a pause that refreshes, if you will) to remember that this spring marks the 20th anniversary of the introduction of New Coke, one of the most studied marketing blunders of all time. I lived in Atlanta back then, and it wasn’t pretty. But the whole episode taught us a couple of things: […]
Okay, I couldn’t resist that headline. But last night, Anna Ayala was arrested by San Jose police yesterday. There’ll be more details coming from the police this afternoon. There was some damage done to Wendy’s brand and sales, especially in San Jose and Ayala’s hometown of Las Vegas. Despite the jokes and the gross-out factor […]
Here’s a recap of some big news in the Ad world, as Gary Goldsmith, a well-respected CD and former president of The One Club, is being replaced as Chief Creative Officer of Lowe. Read the article–and then read between the lines and draw your own conclusions. I’ve got a decent memory, but let me see […]
This article in Ad Age talks about the FDA’s recent decision to pull ads for Levitra and Zyrtec off the air due to misleading claims. What’s interesting here is that pharmaceutical companies seem to be doing what other comsumer marketers used to do, and have been trying to get away from: make claims of superiority, […]
A shameless plug for my new column on TalentZoo.com. Enjoy.
Joseph Jaffe of Jaffejuice put together a rough clip of Tiger Woods’ amazing shot at the 16th hole of The Masters yesterday for a spot Nike & Wieden & Kennedy should–and probably will–do. Check it out here. That’s CBS’s Verne Lundquist making the call–and it couldn’t have been scripted any better.
Adweek is now letting you rate agencies in all sorts of categories, like most creative, least creative, best reel, worst reel, best run, most likely to be a sweatshop, etc. It’s like a 35-question survey, and I think you can do it only once. So have fun. Every vote counts!