Selling To The Over-50 Crowd

Today’s LA Times has a great story on the continuing preoccupation with marketing to 18-to-49 year olds. The article suggests that today’s 50+ consumers aren’t the fuddy-duddy, set-in-their-ways people their parents were; rather they’re people with money to spend and a desire to try new brands and new experiences. Since few people in advertising (or […]

Does Grey Have The “Worst Agency Reel?” Judge For Yourself

After receiving the dubious award of “Worst Agency Reel” by the readers of Adweek, the folks at Grey decided to put their work up for everyone to see. The Grey reel is online at worstagencyreel.com I suppose I have seen worse, but I sure know I’ve seen better.

Talent Zoo Launches Web Site Redesign

Our good friends and sponsors at Talent Zoo have relaunched their web site with a new look and feel. Talent Zoo offers services for both jobseekers and employers in the advertising and marketing industries. Plus, there’s all sorts of original content (some of which I write), ad industry guest columns, a salary monitor and career […]

Volvo CEO Uses An Old Idea To Plead For New Ideas

At the 4A’s management conference in Bermuda, Volvo CEO Anne Belec made a speech in which she announced to the crowd that she was looking for new ideas for her auto brand. And she did it right in front of Ron Berger, the CEO of her current agency Euro RSCG, who introduced her to the […]

For Nike, Sears Just Doesn’t Do It

This article in the New York Times reports that Nike has decided to stop selling its shoes and clothing at Sears. The speculation is that Nike is afraid of having its brand end up at whatever types of low-end stores emerge from the Sears/Kmart merger. I actually think this is a great move by Nike. […]

And The Winner Is…

Last month Adweek held an online poll where you could rate certain agencies in certain categories. I can’t find an online link to the full report, but I’ve seen it in print. Here are some of the top category vote getters: Most Competitive: Crispin Porter & Bogusky Most Complacent: Grey Most Overrated: Deutsch Most Underrated: […]

Why Are Mitsubishi And Isuzu Driving Off A Cliff?

I drive a 1995 Mitsubishi Montero with 140,000 miles on it. I love it, but at the rate the automaker is going, I won’t be able to buy one to replace it. Adweek reports on the departure of two more marketing executives from Mitsubishi, the latest in a long string of ‘em. Mitusbishi’s sales declined […]

Mad Dogs May Be Euthanized

According to Adweek, Mad Dogs & Englishmen in New York City is facing an uncertain future following a major reduction in spending by Atkins Nutritionals, one of its major clients. While I hope they stay in business, there’s a lesson here: When I was in school 10 years ago, Mad Dogs was THE hot shop […]

A Billboard That’s Getting Folks Muy Caliente

Illegal immigration is a pretty thorny issue right now, so the billboard above, done for a LA Spanish-language newscast, has some people really ticked off, as the “CA” has been intentionally crossed out and replaced with “Mexico.” The idea is meant to emphasize the newscast’s equal devotion to local news as well as news from […]

Will Alex Bogusky’s Mom Sign His Adweek Report Card?

This week’s Adweek contains the Annual Agency Report Cards. While you have to be a subscriber to access the full report, I’ll give you some of the highlights right here: These are overall grades, which include revenues, creative, global and regional highlights and management: Berlin Cameron/Red Cell A- Crispin Porter & Bogusky A- TBWA Chiat/Day […]