“How ‘Bout A Fresca?!?”

Well, the soda’s getting relaunched, thanks to Coca-Cola and Campbell-Mithun. Adweek has the full story. I don’t really care about Fresca. I just wanted to quote Caddyshack today. Rest In Peace, Ted Knight.

MacGregor Golf Selects New Agency. Again. And Again. And Yet Again.

Congrats to Dailey & Associates, who have just won the MacGregor Golf account. But don’t get too comfortable, fellas. This story wouldn’t have piqued my interest except for the fact that I was an intern at an Atlanta agency in 1995 when it had the MacGregor account. And I remember it was a short-lived affair, […]

Wendy’s Embraces Viral Marketing, Huey Lewis Misses Out.

Apparently, it’s not “Hip To Be Square.” But it is good to be square. Click the above link to check out the latest viral mystery–it’s from Wendy’s, part of a campaign that will feature a little more explanation, and TV ads, next week. You know, I love Wendy’s and all, but I’m not sure having […]

Morgan Stanley Is A Great Company. (Now Will They Buy Ads On AdPulp?)

According to this article on Ad Age, brokerage firm Morgan Stanley has issued a directive to immediately pull all advertising from any publication that prints negative stories about the company. The complicity between advertisers and the press is nothing new, but making overt demands like this isn’t going to make the MSM (mainstream media) any […]

NYTimes.com Is No Longer The Land Of The Free

I always make it a point to glance at The New York Times online edition. But according to reports, including this one in Ad Age, some content including prominent columnists will only be available to subscribers who fork out $50 a year. (I’m sorry, that’s $49.95.) This is just the latest in the growing media […]

Wal-Mart Uses Nazi Imagery In Ad. Not A Good Move.

Wal-Mart has a long history of using Political Action Committees and funding pseudo-grassroots groups to influence public opinion when the company wants to change zoning laws or put a new store in a neighborhood that may oppose it. But this ad in the Arizona Daily Sun obviously went too far: Wal-Mart opposes Proposition 100 in […]

One Show, One World

You can download a list of the winners at last night’s One Show here. A quick perusal of the list reveals very few American winners–and a whole bunch of countries are represented. What this means is that, in least in the judges’ minds, ideas that are simple, visual, and universal tend to win awards at […]

That’s A $3.5 Billion Dollar Account–Yes, BILLION

The top story in the ad world today–Ad Age and Adweek both report on the $3.2 Billion GM Media business being awarded to Starcom MediaVest based in Chicago. The incumbents were GM Mediaworks in Warren, Mich., and LCI in New York. I can’t even concieve of the numbers involved. It just blows my mind how […]

Free Poster! (Is That Good Marketing?)

Seth Godin recently wrote a list of “What Every Good Marketer Should Know” and the folks at BrandPlay have designed his words as a downloadable PDF poster. You can download it by clicking here. Among the nuggets I particularly like are: “Marketing is the way your people answer the phone, the typesetting on your bills […]

Installing An Upgrade To Ad Industry 2.0

A shameless plug for my new column on Talent Zoo. I’ve noticed for a long time how many ad people get away with being igorant about the new media landscape. It’s rather odd timing, since I began working on it prior to last week’s AAAA conference. Admittedly, I don’t think anyone reading AdPulp has the […]