Targeted TV Commercials Explained

BusinessWeek reports on the new wave of testing being done by cable companies to target specific ads to different people. A Q&A with Invidi Technologies CEO and President David Downey explains a little bit about how the technology will work. But I love what he says here: The hope is that consumers will actually want […]

Advertising Malpractice: How Would You Define It?

Well, there’s no such thing, really. And there probably can’t be. But I float the idea as the focus of my new column on Talent Zoo. Are clients truly getting their money’s worth when good ideas are killed internally in agencies because of fear that “they’ll never go for it?” How risky should a concept […]

Dell Hell Continues For Prominent Blogger

Jeff Jarvis over at BuzzMachine has been having ongoing problems with his new Dell. And he isn’t afraid to tell the world about it. Jeff is a prominent blogger and TV critic. And I think marketers like Dell had better pay attention to the customer service problems he’s having, because he’s an influencer–maybe not as […]

Leo Burnett Says Men Aren’t Just Interested In Sex, Beer and Sports

A new study by Leo Burnett, quickly summarized here, suggests that “half the men in most parts of the world don’t know what is expected of them in society and three-quarters of them think images of men in advertising are out of touch with reality.” “As the world is drifting toward a more feminine perspective, […]

W+K Gets Some P&G

Adweek is reporting that Proctor & Gamble has given 2 assignments, one for Eukanuba and one for Ivory Soap, to Wieden & Kennedy. In general, P&G uses intergalactic shops like Saatchi for its brand advertising, and some smaller shops, many in Cincinnati, for packaging, POP and the like. So it’ll be very interesting to see […]

Seems Like Everyone’s, Uh, Hanging Out At Cannes This Year

Check out Ad Age’s photo diary from Cannes. But if you’re looking for diversity, you won’t likely find it in this crop of photos. Cannes just seems like a haven for middle-aged white people. Seriously, though, are the so-called “leaders” of the ad industry too far removed from the real audiences of ads? Would any […]

Below The Line Marketing. Way, Way, Below The Line.

As long as you’re in a book buying mood, I have one to recommend as well. Every so often, a marketing book comes along that captures precisely what’s going on at the moment–the “zeitgeist,” if you will. We Know What You Want: How They Change Your Mind by Martin Howard is a fascinating overview of […]

CVS Knows You Like K-Y Jelly. Now The World May Find Out.

It was only a matter of time. USA Today reports on the latest security breach involving “loyalty cards”, this time at CVS. The data security flaw in the ExtraCare card service was exposed Monday by the grassroots group Consumers Against Supermarket Privacy Invasion and Numbering, or CASPIAN. It said anyone could learn what a customer […]

Toyotas Are Great! Toyotas Can Save The World!

Yes, I’ve had an ephiphany. As soon as I wrapped my hands around the buttery leather-like steering wheel of my shiny new Corolla, chicks were drawn to me. Like these two dedicated Toyota employees who helped me with my new purchase: I felt 10 years younger and I… oh wait a minute. Toyota’s not paying […]

Austin Kelley & Fitzgerald Get Hitched

Forget Tom Cruise and Katie Holmes. This is bigger! OK, not really, but in yet another upheaval in the Atlanta advertising market, Adweek is reporting the merger of two Interpublic-owned Atlanta shops, Austin Kelley and Fitzgerald+Co. A few years ago, IPG persuaded Fitzgerald + Co. to merge with the Atlanta office of McCann-Erickson, so this […]