Below The Line Marketing. Way, Way, Below The Line.

As long as you’re in a book buying mood, I have one to recommend as well. Every so often, a marketing book comes along that captures precisely what’s going on at the moment–the “zeitgeist,” if you will. We Know What You Want: How They Change Your Mind by Martin Howard is a fascinating overview of […]

CVS Knows You Like K-Y Jelly. Now The World May Find Out.

It was only a matter of time. USA Today reports on the latest security breach involving “loyalty cards”, this time at CVS. The data security flaw in the ExtraCare card service was exposed Monday by the grassroots group Consumers Against Supermarket Privacy Invasion and Numbering, or CASPIAN. It said anyone could learn what a customer […]

Toyotas Are Great! Toyotas Can Save The World!

Yes, I’ve had an ephiphany. As soon as I wrapped my hands around the buttery leather-like steering wheel of my shiny new Corolla, chicks were drawn to me. Like these two dedicated Toyota employees who helped me with my new purchase: I felt 10 years younger and I… oh wait a minute. Toyota’s not paying […]

Austin Kelley & Fitzgerald Get Hitched

Forget Tom Cruise and Katie Holmes. This is bigger! OK, not really, but in yet another upheaval in the Atlanta advertising market, Adweek is reporting the merger of two Interpublic-owned Atlanta shops, Austin Kelley and Fitzgerald+Co. A few years ago, IPG persuaded Fitzgerald + Co. to merge with the Atlanta office of McCann-Erickson, so this […]

Nike Says Only The Beautiful People Can Just Do It Right Now

Here’s an interesting story from the New York Post about the NIKEiD 255 Studio, an eye-catching storefront with a floor-to-ceiling sneaker display located in NYC’s NoLIta neighborhood. Only the shoes aren’t for sale–at least for the common folk. It’s a “design lab” where a select few (designers, celebrities and athletes) have been invited to customize […]

Leo Burnett Is Great, Even If They Do Say So Themselves

Here’s a choice nugget from Lewis Lazare’s column today, talking about the national ADDY awards: Leo Burnett won the Best of Show in the print category at the 2005 ADDY Awards for a Cort Guitars campaign. With 18 gold and five silver ADDYs, Burnett also was the most awarded agency in the competition. Burnett’s Deputy […]

What Can Brown Do For You? Screw Up Your Life, That’s What

According to CNN, Citigroup is reporting the loss of personal info on almost 4 million credit card customers–the largest single incident of identity theft yet. UPS lost a package of data tapes in transit from Citigroup to Experian, a credit-reporting agency. The tapes contained “Social Security numbers, names, account history and loan information about retail […]

Madison Avenue, Main Street, And The Arab Street

David’s post below suggests the attitude of Palestinians towards the United States can hardly be changed by advertising. And focus groups conducted in other Arab countries reveal the same thing. Charney Research conducted focus groups among college educated people in Egypt, Morocco, and Indonesia. Their findings reveal that many Arabs hate America–but they have some […]

Tobacco Companies Went A Long Way, Baby

A new report, after examining thousands of documents, says that tobacco companies went to great lengths to increase smoking among women. Here’s the story from the AP. You’ll have to see it to believe it. But here’s a choice nugget: One of the documents, a 1987 internal report from Philip Morris, extolled the virtues of […]

Northwest Cancels The In-Flight Pretzels

I didn’t travel this weekend, but I’m sure some of you did, so I hope you enjoyed those free in-flight snacks, because they might be disappearing. According to this article, Northwest Airlines will stop offering free pretzels on its flights in coach class. America’s 6 major airlines have a tendency to quickly copy each other’s […]