This is pretty good. On PRNewswire, you can see the list of 70 things JWT trendspotters say are “in” for 2007. “Trends are illustrated by the products and services that exemplify them,” says leading trendspotter Marian Salzman, EVP, chief marketing officer of JWT Worldwide and co-author of the new book Next Now (Palgrave Macmillan), a […]
Writing in The New York Times, Louise Story takes a stab at what’s ahead for advertising: Not surprisingly, many agencies are focusing on how the digital world will continue nudging the offline world in new directions, and consumer-generated content is in the forefront of everyone’s mind. But ad executives also say they think companies should […]
From reading the trade press, you’d think every marketer was falling over themselves to get on Second Life, thinking the site’s popularity is exploding. But over at Valleywag, Clay Shirky parses the claimed numbers of “residents” and “logins” and finds huge discrepancies. He also suggests that reporters have simply parroted Linden Labs’ inflated numbers without […]
Maybe they have to pay out lots o’ life insurance for all those spontaneously combusting drummers, but as a huge fan of This Is Spinal Tap, I can’t help but be bummed out about this. Why Ogilvy has to do this to a good song, particularly by using it in a completely humorless way, I […]
No wonder he likes chimneys. Courtesy of a bunch of auctions on eBay, you can see that Santa used to shill for all sorts of cigarette makers:
In Southern California, Jiffy Lube locations got busted for not doing work that customers paid for. The above follow-up report, taken from the local news in LA, shows clips of a Jiffy Lube “apology” commercial and the reactions of some of the customers who got screwed. It doesn’t appear Jiffy Lube is all that interested […]
Done a while back and it still cracks me up. See all of them here.