Is “Made In America” A Viable Brand Strategy Anymore?

The New York Times today reports on some sell sheets and marketing materials produced by Anheuser Busch that emphasizes the company’s American pedigree. According to the article: The materials consist of at least two sheets of information that apparently are meant to depict Anheuser-Busch as the brand of choice for patriotic Americans. One sheet criticizes […]

In China, Truth In Advertising Is The Law

You’ll need an online subscription, or go pick up a copy, but today’s Wall Street Journal has a fascinating story on China’s insistence that advertisers like P&G be truthful in their ad claims: For years, multinational advertisers had a fairly free hand in China, where regulatory oversight has been less stringent than in developed markets. […]

Chrysler Goes Back To The Future With Lee Iacocca

According to The New York Times, former Chrysler chairman Lee Iacocca will be the spokesman in a series of upcoming commercials for the company. When Chrysler was facing backruptcy in the early 1980s, Iacocca appeared in Chrysler commercials, challenging viewers, “If you can find a better car, buy it.” The line will be reused, but […]

Steve Jobs Calls Father of iPod Theft/Murder Victim

From CNN: Apple Computer CEO Steve Jobs personally called the family of a 15-year-old New York teenager to offer his condolences after the teen was killed last week during a fight over an iPod, according to a report published Wednesday. The New York Times reported that Jobs and the victim’s father, Errol Rose, spoke for […]

Maybe It’s Choctaw For “Loses His Wampum”

Thanks to Steve Hall over at Adrants for pointing out what could be the worst name ever: Morongo Casino Resort & Spa Share

Dem Guv’ment Peeps Don’t Write Good

Here’s an interesting story from the AP: States spend nearly a quarter of a billion dollars a year on remedial writing instruction for their employees, according to a new report that says the indirect costs of sloppy writing probably hurt taxpayers even more. The National Commission on Writing, in a report to be released Tuesday, […]

America — Fuck Yeah!

On July 4th, we’re celebrating freedom–including the freedom to create silly viral videos. Like these, which use a song from the film Team America: World Police: This one, which ditches the sarcasm in place of a jingoistic montage. and This one, truly inspired, which marries Trey Parker’s music to mixed up footage of the horribly […]

Tom Cruise Drives Into Strange Territory

Let’s assume, for a moment, that people are brands unto themselves. So what you make of Tom Cruise’s recent behavior in his interview with Matt Lauer? Big movie stars like Cruise need to maximize their appeal to keep their lure at the box office. So when Cruise comes out and bashes psychiatry as well as […]

Targeted TV Commercials Explained

BusinessWeek reports on the new wave of testing being done by cable companies to target specific ads to different people. A Q&A with Invidi Technologies CEO and President David Downey explains a little bit about how the technology will work. But I love what he says here: The hope is that consumers will actually want […]

Advertising Malpractice: How Would You Define It?

Well, there’s no such thing, really. And there probably can’t be. But I float the idea as the focus of my new column on Talent Zoo. Are clients truly getting their money’s worth when good ideas are killed internally in agencies because of fear that “they’ll never go for it?” How risky should a concept […]