Ries vs. Trout: Trout 1, Ries 0

Back in the 70’s, Al Ries and Jack Trout collaborated on a book called Positioning: The Battle For Your Mind, which has been widely praised for its innovative thinking. These days, they’ve gone their separate ways, and each has a column out this week, where you can see their divergent points of view. Al Ries […]

“Pick Me” And “Radical Careering”

Two new books tackle the delicate art of getting and keeping a career in the advertising industry. I haven’t gotten a copy of either of these (according to Amazon, they’ll be available soon) but I plan to. From the available-on-August 12 “Pick Me: Breaking Into Advertising and Staying There” by Nancy Vonk and Janet Kestin: […]

Taking Size 14 and 36DD Risks

Nothing like a little compare-and-contrast-T&A ads: My new column on TalentZoo.com takes a look at both of these ads, and which ad campaign was, in my humble opinion, a riskier move.

Atkins Goes From Low-Carb to Low Cash

From Bloomberg: Atkins Nutritionals Inc., founded by the late diet guru Dr. Robert Atkins, filed for bankruptcy protection in New York as consumer interest in low-carbohydrate foods faded. What’s interesting here is that the Atkins Diet has been around since the 1970’s. But the company got huge amounts of press a couple of years ago, […]

My Life. My Card. My Idea. My Lawsuit.

If you tell people you work in advertising, have you ever heard someone say, “I’ve got a great commercial idea for Coke. What do you do, just call them up or send in your idea?” And then they don’t understand why you can’t really do that. Here’s why, courtesy of The New York Times: A […]

Coq Bloqers

Regarding the removal of sexual innuendo from BK’s new micro site, Ad Age provides the quote of the day:

Britain Says Fat, Balding Guys Belong In Beer Ads, Not Good-Looking Dudes

I just have a hard time believing this article, but here ’tis, from the Times in Britain: Drinks companies have been ordered to hire paunchy, balding men for advertisements to meet new rules forbidding any link between women

Wireless Companies Use Too Much Fine Print. In Other News, Scientists Declare Earth Is “Round.”

Has Catherine Zeta-Jones been lying to me this whole time? From Ad Age: New York’s Department of Consumer Affairs is suing three wireless phone marketers for violating the city’s consumer protection law. Acting Commissioner Jonathan Mintz, in a suit filed in New York Supreme Court, charged Nextel Communications, Sprint Spectrum and T-Mobile USA, with deceptive […]

Integration Disintegrates, At Least In One Account Pitch

From Ad Age: WellPoint, the nation’s largest health insurer, has awarded its advertising account to Publicis Groupe’s Publicis & Hal Riney, San Francisco, two executives familiar with the review said. Hal Riney won the pitch against three WPP Group agencies, each of which fielded an integrated “best of class” team from across network offices. Y&R […]

All Tiger, All The Time

So I’m watching the British Open, and right now Tiger Woods has a 4 shot lead with about 5 holes to play. Good thing, too–because Nike and American Express are blanketing the commercial breaks with Tiger ads. See the new Nike one here at Adcritic. It’s unlike the Masters, when Tiger sank a sweet putt […]