Integration Disintegrates, At Least In One Account Pitch

From Ad Age: WellPoint, the nation’s largest health insurer, has awarded its advertising account to Publicis Groupe’s Publicis & Hal Riney, San Francisco, two executives familiar with the review said. Hal Riney won the pitch against three WPP Group agencies, each of which fielded an integrated “best of class” team from across network offices. Y&R […]

All Tiger, All The Time

So I’m watching the British Open, and right now Tiger Woods has a 4 shot lead with about 5 holes to play. Good thing, too–because Nike and American Express are blanketing the commercial breaks with Tiger ads. See the new Nike one here at Adcritic. It’s unlike the Masters, when Tiger sank a sweet putt […]

The United States of Wal-Mart

“It’s hard to know exactly when it happened, just as it’s impossible to know if, or when, it will end. But for now, it’s clear: We’re all Wal-Mart’s bitches.” – John Dicker I have to admit, I’m fascinated by Wal-Mart. I’ve written about this phenomenon before, as well as noted how Wal-Mart’s bumbling PR negates […]

Convicted Felon Will Write Ad Industry’s Code of Ethics

From Adweek: Former Ogilvy & Mather executive Shona Seifert today was sentenced in U.S. District Court here to 18 months imprisonment (and two years probation) for her role in a scheme to overbill the government’s $1 billion Office of National Drug Control Policy account to cover a $3 million revenue shortfall on the business. Seifert […]

The Home For The Strategically Challenged

Should art directors and copywriters become more involved in developing the strategy for the ads they work on? Can you do anything about if you’re handed a bad strategy? What if your client wants to push a bad strategy on you? That’s the focus of my new column on TalentZoo.com. Hey, I never said I […]

Is “Made In America” A Viable Brand Strategy Anymore?

The New York Times today reports on some sell sheets and marketing materials produced by Anheuser Busch that emphasizes the company’s American pedigree. According to the article: The materials consist of at least two sheets of information that apparently are meant to depict Anheuser-Busch as the brand of choice for patriotic Americans. One sheet criticizes […]

In China, Truth In Advertising Is The Law

You’ll need an online subscription, or go pick up a copy, but today’s Wall Street Journal has a fascinating story on China’s insistence that advertisers like P&G be truthful in their ad claims: For years, multinational advertisers had a fairly free hand in China, where regulatory oversight has been less stringent than in developed markets. […]

Chrysler Goes Back To The Future With Lee Iacocca

According to The New York Times, former Chrysler chairman Lee Iacocca will be the spokesman in a series of upcoming commercials for the company. When Chrysler was facing backruptcy in the early 1980s, Iacocca appeared in Chrysler commercials, challenging viewers, “If you can find a better car, buy it.” The line will be reused, but […]

Steve Jobs Calls Father of iPod Theft/Murder Victim

From CNN: Apple Computer CEO Steve Jobs personally called the family of a 15-year-old New York teenager to offer his condolences after the teen was killed last week during a fight over an iPod, according to a report published Wednesday. The New York Times reported that Jobs and the victim’s father, Errol Rose, spoke for […]

Maybe It’s Choctaw For “Loses His Wampum”

Thanks to Steve Hall over at Adrants for pointing out what could be the worst name ever: Morongo Casino Resort & Spa Share