Atkins Goes From Low-Carb to Low Cash

From Bloomberg: Atkins Nutritionals Inc., founded by the late diet guru Dr. Robert Atkins, filed for bankruptcy protection in New York as consumer interest in low-carbohydrate foods faded. What’s interesting here is that the Atkins Diet has been around since the 1970’s. But the company got huge amounts of press a couple of years ago, […]

My Life. My Card. My Idea. My Lawsuit.

If you tell people you work in advertising, have you ever heard someone say, “I’ve got a great commercial idea for Coke. What do you do, just call them up or send in your idea?” And then they don’t understand why you can’t really do that. Here’s why, courtesy of The New York Times: A […]

Coq Bloqers

Regarding the removal of sexual innuendo from BK’s new micro site, Ad Age provides the quote of the day: Share

Britain Says Fat, Balding Guys Belong In Beer Ads, Not Good-Looking Dudes

I just have a hard time believing this article, but here ’tis, from the Times in Britain: Drinks companies have been ordered to hire paunchy, balding men for advertisements to meet new rules forbidding any link between women Share

Wireless Companies Use Too Much Fine Print. In Other News, Scientists Declare Earth Is “Round.”

Has Catherine Zeta-Jones been lying to me this whole time? From Ad Age: New York’s Department of Consumer Affairs is suing three wireless phone marketers for violating the city’s consumer protection law. Acting Commissioner Jonathan Mintz, in a suit filed in New York Supreme Court, charged Nextel Communications, Sprint Spectrum and T-Mobile USA, with deceptive […]

Integration Disintegrates, At Least In One Account Pitch

From Ad Age: WellPoint, the nation’s largest health insurer, has awarded its advertising account to Publicis Groupe’s Publicis & Hal Riney, San Francisco, two executives familiar with the review said. Hal Riney won the pitch against three WPP Group agencies, each of which fielded an integrated “best of class” team from across network offices. Y&R […]

All Tiger, All The Time

So I’m watching the British Open, and right now Tiger Woods has a 4 shot lead with about 5 holes to play. Good thing, too–because Nike and American Express are blanketing the commercial breaks with Tiger ads. See the new Nike one here at Adcritic. It’s unlike the Masters, when Tiger sank a sweet putt […]

The United States of Wal-Mart

“It’s hard to know exactly when it happened, just as it’s impossible to know if, or when, it will end. But for now, it’s clear: We’re all Wal-Mart’s bitches.” – John Dicker I have to admit, I’m fascinated by Wal-Mart. I’ve written about this phenomenon before, as well as noted how Wal-Mart’s bumbling PR negates […]

Convicted Felon Will Write Ad Industry’s Code of Ethics

From Adweek: Former Ogilvy & Mather executive Shona Seifert today was sentenced in U.S. District Court here to 18 months imprisonment (and two years probation) for her role in a scheme to overbill the government’s $1 billion Office of National Drug Control Policy account to cover a $3 million revenue shortfall on the business. Seifert […]

The Home For The Strategically Challenged

Should art directors and copywriters become more involved in developing the strategy for the ads they work on? Can you do anything about if you’re handed a bad strategy? What if your client wants to push a bad strategy on you? That’s the focus of my new column on TalentZoo.com. Hey, I never said I […]