Can I get the U.S. rights to do this over here? …
Continue Reading about The Ten Biggest Cocks In Advertising →
Can I get the U.S. rights to do this over here? …
Continue Reading about The Ten Biggest Cocks In Advertising →
With the recent bi-partisan effort to enact further restrictions on tobacco advertising, I decided to explore the issue further. Just how much does advertising and marketing need to be regulated? It doesn’t matter who’s in power in Washington—there are both Democrats and Republicans who want to impose the additional tobacco regulations. It seems we are living in an ever-growing nanny state, and there are other types …
Continue Reading about The Law Of The Advertising Landscape →
Over at The Hot Mic at Radio Talent Zoo, TZ's Bobbin Wages scores an exclusive podcast interview with Peter Krivkovich, CEO of Cramer-Krasselt. C-K, if you'll recall, decided to tell CareerBuilder.com to take a hike when the client decided it wasn't happy with its agency because its Super Bowl commercial failed to make the Top 10 in this year's USA Today Super Bowl Ad Meter. Krivkovich also talks about agency-client …
Continue Reading about Peter Krivkovich Talks About CareerBuilder’s Stupid Move →
Adweek reports on a war of words between Arnold and Glenn Sacks, a blogger who thinks Arnold's commercials denigrate men. Glenn Sacks, on his Web site glennsacks.com, yesterday wrote, "We are asking Volvo not to award the contract to Arnold and instead award it to one of the other agencies, preferably Euro RSCG." He objects to several of the agency's recent commercials, notably an execution for Fidelity Investments, …
Continue Reading about Can An Agency With A Name Like “Arnold” Be Anti-Male? →
Last week, it was Starbucks. Now, in in today's New York Times comes a look at how success and growth has put Whole Foods under greater scrutiny: “They are at such a level you expect the best from them, and if you don’t live up to it, people notice,” said Todd Hale, a senior vice president of consumer and shopper insights for Nielsen, the market research company. “Being first gives you a competitive advantage. But it …
Continue Reading about Whole Foods Goes Big. Is It Going Bad? →
BusinessWeek reports on Nike's new Tailwind brand, an attempt to go "downmarket" (read: cheap shoes for cheap people.) Produced by the wholly owned Nike subsidiary, Exeter Brand Group, Tailwind, as the new brand is called, is a fashion-conscious line of footwear, officially launching in three Payless stores in Manhattan and Brooklyn on Tuesday. Initially, the line will be available in 400 stores in select markets, …
My post the other day about The Richards Group losing the Hyundai account and their mediocre work made me wonder if other agencies around the world are doing anything cool for Hyundai. Well, I uncovered this New Zealand ad for my Santa Fe: Apparently, it won a Fair Go ad award--sort of a People's Choice kinda thing. (Actually, it won as a "Best" winner and a "Worst" finalist.) And it's now been banned in Australia. …
Continue Reading about Hyundai Down Under–Loved, Hated, And Banned →
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