Wheaties: Breakfast Of Champions, Vitamin Of Breakfast-Skippers

Well, this article in USA Today is a few months old, but strolling through CVS this weekend, I saw Wheaties multivitamins for the first time. Next to the “Total” multivitamins. I had no idea such products existed. It is a very interesting brand extension, especially for breakfast skippers like me. Mostly, it’s the packaging that […]

The New Yorker Hits Target, Or Vice Versa

If you haven’t seen this week’s issue of The New Yorker, go to the newsstand and check it out. The entire issue features no other advertiser than Target, who commissioned a number of illustrators to incorporate its brand look and feel into ads without copy. The result feels seamless: you’re not really getting sold anything, […]

“IN A WORLD…Where Newspapers No Longer Exist…”

We like to blog a lot about high-concept advertising, but we tend not to pay attention to the fact that many media outlets get lots of money out of more mundane ads. So this article in LA Weekly is quite interesting, suggesting that movie studios are thinking of drastically slashing the money they spend on […]

Slipknot Hires Lawyers To Coq Bloq Burger King & Crispin

From The Smoking Gun: Claiming that its image and persona have been hijacked as part of a marketing campaign for Burger King’s new chicken fries, the costumed heavy metal band Slipknot is threatening the fast food giant with legal action. In the below August 4 letter, the band’s lawyers charge that Coq Roq–a mock metal […]

Econometrics: Sorrell Says “Yes.” Porter Says “Whaaa?”

Today’s Wall Street Journal (you’ll need a subscription or pick up a hard copy of the real thing) has an interesting article on “econometrics” and its impact on the ad industry. Here are the highlights: “There is no doubt in my mind that scientific analysis, including econometrics, is one of the most important areas in […]

Yes, I Want Chili Cheese In Between The Keys Of My Powerbook

I love Wi-Fi. It’s great to surf the net anywhere you want. But I can’t understand the appeal of bringing in your Powerbook to a Krystal, which is offering free Wi-Fi access in all of its stores. Unless you wrap your laptop in some sort of protective compu-condom, it sounds like a disaster waiting to […]

A Plea For Consistency In Advertising

Steve McKee, writing in BusinessWeek, makes an effective argument for marketers to be patient with their ad campaigns: Companies have any number of reasons to feel the need to change their advertising approach, from fallen pitchmen to falling sales to (all too commonly) internal boredom with the “same old thing.” But the companies with the […]

Please Hammer Don’t Hurt Me

So I’m sitting here watching “The Today Show” when a commercial for Purell Hand Soap comes on, with MC Hammer’s “U Can’t Touch This” in the background. Then it occurred to me that I just saw him a month ago dancing in a Nationwide Insurance commercial to “U Can’t Touch This” implying “Hey, you too […]

Ries vs. Trout: Trout 1, Ries 0

Back in the 70’s, Al Ries and Jack Trout collaborated on a book called Positioning: The Battle For Your Mind, which has been widely praised for its innovative thinking. These days, they’ve gone their separate ways, and each has a column out this week, where you can see their divergent points of view. Al Ries […]

“Pick Me” And “Radical Careering”

Two new books tackle the delicate art of getting and keeping a career in the advertising industry. I haven’t gotten a copy of either of these (according to Amazon, they’ll be available soon) but I plan to. From the available-on-August 12 “Pick Me: Breaking Into Advertising and Staying There” by Nancy Vonk and Janet Kestin: […]